Presented by the Sports & Fitness Industry Association (SFIA), the Sports Tech Marketplace will highlight how technology is being incorporated into sports and how it is affecting the participant experience. The marketplace will feature the most recent products, services and trends in sports technology, placing a global spotlight on this fast-growing category.
Wicking, fast-drying, water-proof, breathable and compression have all become commonplace when it comes to advertising performance apparel. Confirming the nature and magnitude of such functional attributes typically requires testing. However, claims carry inherent risks. Experts on this webinar will address these threats and provide guidance to those who may be looking to introduce a new product into the market and more.