SFIA

Promoting Sports & Fitness
Participation and Industry Vitality

SFIA Products and Services

SFIA Logo
SFIA Board and Executive Committee Overview

The SFIA Board of Directors consist of industry leading sporting goods & fitness manufacturers that convene 2-3 times a year to advise, govern, oversee policy and direction, and assist with the leadership and general promotion of the SFIA to support the organization’s mission and needs.

SFIA Executive Committee Members
 (listed by SFIA title and alphabetical order)

Robert Puccini
Robert Puccini
Chairman
President, Mizuno USA

Larry Franklin
Larry Franklin
Immediate Past Chairman
President, Franklin Sports

Tom Cove
Tom Cove
President & CEO, SFIA

Chris Clawson
Chris Clawson
Secretary/Treasurer
President
Life Fitness


 

Augusta Logo
Jon Letzler
President & CEO
Augusta Sportswear Group

Robert Parish
Robert Parish
President & GM
Jarden Team Sports

 
SFIA Board Members
(listed by alphabetical order):

Brian Anderson
Brian Anderson
President & CEO
Madd Gear

Jim Baugh
Jim Baugh
President
Jim Baugh Consulting

Nike Logo
Jennifer Bendall
Director of Gov't. Affairs
Nike

Stephen Binkley
Stephen Binkley
Chief Merchandising Officer
The Sports Authority

Paul Ehrlich
Paul Ehrlich
VP/Bus. Affairs & General Counsel
adidas America

 

Sarah Fields
Sarah Fields
President
Century LLC

Jim Gerson
Jim Gerson
President
Speedo
 USA

NHL Logo
Brian Jennings
Chief Marketing Officer
National Hockey League

 

Sal LaRocca
Sal LaRocca
EVP - Global Merchandising
National Basketball Association

Matt LeBretton
Matt LeBretton
Director, Public Affairs
New Balance

Hugo Malan
D. Hugo Malan
Sr. VP; President of Fitness, Sporting Goods & Toys
Sears

Matt Mirchin
Matt Mirchin
Sr. VP, Sports Marketing
Under Armour

Neil Morton
Neil Morton
President & CEO
Everlast Worldwide

Jeff Padovan
Jeff Padovan
CEO
Bite Tech Inc.

James Pisani
James Pisani
President
VF Licensed Sports Group

Nathan Pyles
Nathan Pyles
President
Johnson Health Tech NA

Melissa Dawson Ricketts
Melissa Dawson Ricketts
President
Molten USA

Michael Savage
Michael Savage 
CEO
Fitness EM, LLC

Kevin Wulff Kevin Wulff
President & CEO
ASICS America Corp

 



 

Copyright © 2014 SFIA • All Rights Reserved