Reasons to Join - Apparel & Footwear Company
Educate, Represent and Service

Summary of Key SFIA Products & Services for an Apparel & Footwear Company
SFIA Products and Services are very focused on producing results for an apparel or footwear company. Our core competencies in Thought Leadership, Public Affairs, Industry Affairs, Research or other Member Services will help grow your business or profitability.  

Specific Products or Services which will Benefit an Apparel & Footwear Company
Intellectual Property Rights
The SFIA is working to prevent on-line sales of counterfeit sports and fitness products, including licensed products by passing legislation that gives Federal Government greater authority and new powers.

SFIA Research
We are the leading supplier of research for our industry, publishing over 100 reports annually to help you understand and manage your business. As a member, you receive six research reports with your membership, which retails for $2,100. We also have Custom Research to meet your needs.

Research Webinar Series
We have a series of 60 minute webinars that are designed to highlight key insights from major SFIA Reports including the State of the Industry, Trends in Team Sports Report & Tracking the Fitness Movement Report.

Thought Leadership Webinar Series
Throughout the year, this series of webinars is available to members for free and provides attendees with access to timely expertise and interactive guidance to address pressing industry challenges. 

International Trade
The SFIA is working to lower the cost of getting products to market & to eliminate or reduce trade barriers on SFIA Member products through promoting agreements with trading partners that facilitate greater market penetration.

PHIT America
PHIT America is an exciting new SFIA Non-Profit Campaign which is launching a year round, national social media and marketing campaign educating tens of millions of Americans while promoting increased sport and fitness participation. 

PEP, the Physical Education Program
PEP is a government grant program to drive growth in PE, that has been spearheaded by the SFIA during the last 10 years. This has resulted in almost $800 million in grants and is the only federal funding for P.E.

PHIT, the Personal Health Investment Act
PHIT is new SFIA legislation which increases activity in America through tax incentives. This will help grow product sales by $ millions of dollars per year by increasing participation.

Product Safety
The SFIA is educating and informing you on current and future changes to product safety regulations including advocating for the industry to Congress, CPSC and other regulatory bodies.

There are many other SFIA Products or Services which will help you in your business challenges. 

Any questions on SFIA Membership can be directed to Jonathan Michaels at jmichaels@sfia.org.