Advocacy Priorities

SFIA is committed to promoting sports and fitness participation and working closely with legislators and public policy stakeholders to represent and advance the industry’s voice.

Increase Sports and Fitness Participation, Accessibility, and Affordability

Invest in Sports, Fitness, and Recreation Infrastructure

Increase Youth Sports and Fitness Participation

Improve Affordability and Accessibility of Sports and Fitness

Advocate for Sports and Fitness Safety, Health, and Wellness Practices

Drive Economic Empowerment and Innovation

Demonstrate the Positive Impacts of the Sports and Fitness Industry in Driving Economic Growth at the Local and National Levels

Lead Legislative Initiatives that Drive Job Creation and New Business Growth

Drive Innovation in the Sports and Fitness Industry

Implement Effective Trade Policies to Reduce Barriers to Sports and Fitness Participation

Support Effective and Collaborative Trade Policies to Make Sports and Fitness Participation Affordable and Accessible

Support Investment in Port and Domestic Shipping Infrastructure to Improve U.S. Supply Chains

Protect U.S. Intellectual Property from Overseas Fraud or Theft

Looking 2034WARD to Promote Collaboration and Community-Building

Drive Female Empowerment Across All Sports

Collaborate with Partners and Advocates to Increase Sports and Fitness Participation, Industry Growth, Advocacy, and Community Engagement

Cultivate Public-Private Partnership Across the Industry for Increased Youth Sports & Fitness Participation

Partner with Policymakers and Leaders to Uplift and Promote Sports and Fitness Participation

For more information or questions regarding SFIA’s advocacy efforts, please contact Aneysha Bhat.

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