Purchase This Report

Corporate Member	$ 99.00
Associate Member	$ 99.00
Non-Profit Member	$ 99.00
Non-Member	$ 175.00

Are you an SFIA member? Log in to take advantage of reduced prices for SFIA members.

Please Note: You are about to purchase an SFIA research report in PDF format. Once the report has been emailed to you it is not eligible for refund, return or credit. Please be sure the report you are ordering is the report you want.
Check here to accept the Research Purchase Policy

Target Shooting (Rifle) Participation Report 2012

One of 80 In-Depth Participation Trends & Profiles on Sports and Activities

Overview of Single Study Participation Report
Go deep into participation trends for each sport with detailed demographic profiles by gender, participation frequency and cross-sport participation. Generated from over 38,000 nationwide participants using online surveys, SFIA’s Single Sport Participation Reports include the most updated research on today’s sports and fitness participants. These annual studies reflect the total U.S. Population from ages 6 and above, offering exclusive data and key information attainable only through SFIA.

Additional Information on this Report
Each edition of this sport report includes the following information:

Now offered in both pdf AND excel format
Shows participation trends over the last four years
Easily accessible key facts
- Example: There are 13,032,000 Target Shooting (Rifle) participants in the U.S. (2012).
Breakdown of participation by gender, age, education, region, income, and by MSA (including detailed map)
List of cross participation data with other activities
- Example: 34% of Target Shooting (Rifle) participants also play pool (2012).
Different techniques used to increase statistical accuracy, including weighting and a “two year rolling average”

In addition, the report provides further detail into the industry through other related statistics. This is the eighth straight year that this research has been made available by SFIA.

If you have any questions about this report, please contact VJ Mayor.

Order and purchase a copy of this report today!

Please Note: You are about to purchase a SFIA research report in PDF format. Once the report has been emailed to you it is not eligible for refund, return or credit. Please be sure the report you’re ordering is the report you want.

Special Message From SFIA Research
For the past 107 years, the Sporting Goods Manufacturers Association (SGMA) has been the leading source of research-based knowledge for the sports and fitness industry. The Sporting Goods Manufacturers Association has recently transitioned to a new name for our organization: Sports & Fitness Industry Association, with the acronym SFIA. The foundation of our trade association and the core constituents who benefit from an affiliation with our organization remains the same. However, we believe the new name represents a much clearer reflection of our current and future membership. This is not a shift in philosophy for our organization. It is simply a more accurate and transparent indication of the broader industry segments that we serve.

In this report, and any others released prior to October 2012, you will see references to SGMA throughout it that pre-date our transition from SGMA to SFIA.

For more information related to the rebranding process, please visit the SFIA website at www.sfia.org/about/sfiafaqs to review our FAQ’s. You may also contact SFIA Headquarters at 301.495.6321.

Download sample PDF (requires Adobe Acrobat Reader)