Aquatic Exercise Participation Report 2012
One of 80 In-Depth Participation Trends & Profiles on Sports and Activities
Go deep into participation trends for each sport with detailed demographic profiles by gender, participation frequency and cross-sport participation. Generated from over 38,000 nationwide participants using online surveys, SFIA’s Single Sport Participation Reports include the most updated research on today’s sports and fitness participants. These annual studies reflect the total U.S. Population from ages 6 and above, offering exclusive data and key information attainable only through SFIA.
Each edition of this sport report includes the following information:
- Now offered in both pdf AND excel format
- Shows participation trends over the last four years
Easily accessible key facts
- Example: There are 9,042,000 Aquatic Exercise participants in the U.S. (2012).
- Breakdown of participation by gender, age, education, region, income, and by MSA (including detailed map)
List of cross participation data with other activities
- Example: 37% of Aquatic Exercise participants also take part in bowling (2012).
- Different techniques used to increase statistical accuracy, including weighting and a “two year rolling average”
In addition, the report provides further detail into the industry through other related statistics. This is the eighth straight year that this research has been made available by SFIA.
If you have any questions about this report, please contact VJ Mayor.
Order and purchase a copy of this report today!
Special Message From SFIA Research
For the past 107 years, the Sporting Goods Manufacturers Association (SGMA) has been the leading source of research-based knowledge for the sports and fitness industry. The Sporting Goods Manufacturers Association has recently transitioned to a new name for our organization: Sports & Fitness Industry Association, with the acronym SFIA. The foundation of our trade association and the core constituents who benefit from an affiliation with our organization remains the same. However, we believe the new name represents a much clearer reflection of our current and future membership. This is not a shift in philosophy for our organization. It is simply a more accurate and transparent indication of the broader industry segments that we serve.
In this report, and any others released prior to October 2012, you will see references to SGMA throughout it that pre-date our transition from SGMA to SFIA.
For more information related to the rebranding process, please visit the SFIA website at www.sfia.org/about/sfiafaqs to review our FAQ’s. You may also contact SFIA Headquarters at 301.495.6321.
Customers who purchased this report also purchased the following reports: