2012 State of the Industry
The Most Comprehensive Analysis of the Sports & Fitness Industry
This annual SFIA State of the Industry report is an in-depth analysis of the trends and issues affecting the sports & fitness industry including participation, economy and industry environment. This report provides a great look at the previous year and those trends that will be affecting the current one in our industry.
Each edition of this sport report includes the following information:
- Executive summary from Tom Cove, President and CEO of the SFIA
- Results from our annual SFIA State of the Industry Survey of Industry Executives.
- Financial review of the previous year and projections for the coming one
- Participation overview for all major categories
- Review of the SFIA's agenda on Capital Hill
- Overview of current product liability issues and concerns
- Insight into key trends that are shaping our industry
If you have questions about this report, please contact VJ Mayor at 301.495.6321 or at firstname.lastname@example.org.
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Special Message From SFIA Research
For the past 107 years, the Sporting Goods Manufacturers Association (SGMA) has been the leading source of research-based knowledge for the sports and fitness industry. The Sporting Goods Manufacturers Association has recently transitioned to a new name for our organization: Sports & Fitness Industry Association, with the acronym SFIA. The foundation of our trade association and the core constituents who benefit from an affiliation with our organization remains the same. However, we believe the new name represents a much clearer reflection of our current and future membership. This is not a shift in philosophy for our organization. It is simply a more accurate and transparent indication of the broader industry segments that we serve.
In this report, and any others released prior to October 2012, you will see references to SGMA throughout it that pre-date our transition from SGMA to SFIA.
For more information related to the rebranding process, please visit the SFIA website at www.sfia.org/about/sfiafaqs to review our FAQ’s. You may also contact SFIA Headquarters at 301.495.6321.
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