Single Sport & Fitness Reports
Single Sport & Fitness Reports
Indepth Participation Trends & Profiles for 80 Sports & Fitness Activies
Summary of SFIA Single Sport & Fitness Research
These individual reports focused on 80 various sports and fitness activities are designed to look deep into participation trends for each activity with detailed demographic profiles by gender, participation frequency and cross-sport/fitness activity participation.
For more information about these SFIA Single Sport & Fitness Reports contact VJ Mayor at 301.495.6321 or at vmayor@sfia.org.
For more information about Custom SFIA Research or Sports Marketing Survey USA, contact:
Keith Storey
Sports Marketing Surveys USA/SFIA Research
6650 West Indiantown Road, Suite 220
Jupiter, FL 33458
info@sportsmarketingsurveysusa.com
www.sportsmarketingsurveysinc.com
561.427.0647
Special Message From SFIA Research
For the past 107 years, the Sporting Goods Manufacturers Association (SGMA) has been the leading source of research-based knowledge for the sports and fitness industry. The Sporting Goods Manufacturers Association has recently transitioned to a new name for our organization: Sports & Fitness Industry Association, with the acronym SFIA. The foundation of our trade association and the core constituents who benefit from an affiliation with our organization remains the same. However, we believe the new name represents a much clearer reflection of our current and future membership. This is not a shift in philosophy for our organization. It is simply a more accurate and transparent indication of the broader industry segments that we serve.
In this report, and any others released prior to October 2012, you will see references to SGMA throughout it that pre-date our transition from SGMA to SFIA.
For more information related to the rebranding process, please visit the SFIA website at www.sfia.org/about/sfiafaqs to review our FAQ’s. You may also contact SFIA Headquarters at 301.495.6321.
