Promoting Sports & Fitness
Participation and Industry Vitality

SFIA Products and Services


Join us at the 2018 Team Rules & Business and Risk Management Summit


Sports and fitness industry experts and professionals come together for the first-ever Business & Risk Management Summit (BRMS) on April 16-17, 2018 in Indianapolis. Day 1 is everything Business & Risk Management, while Day 2 is Team Rules. Throughout the duration of the event, there will be discussions to address new and ongoing issues in the industry, as well as informative presentations about protecting your company from future risk.

The BRMS cultivates a strong network within the sports and fitness industry, as it brings industry executives, marketing experts and counsels together in a unique environment, where thoughtful discussion and industry insights flourish. The summit will prepare attendees for inevitable changes and perils the industry faces daily by teaching best practices, legal strategies and risk management methods. In addition, the agenda will cover product innovation, sports technology and safety regulations, among many other pressing topics.  For more information click here


2018 National Health Through Fitness Day

The 19th Annual SFIA National Health Through Fitness Day Strikes Big Success!

 On Wednesday, March 7, the Sports & Fitness Industry Association (SFIA) hosted the 19th annual National Health Through Fitness Day on Capitol Hill. The event attracted the company of celebrity athletes, ranging from Olympians to Hall of Famers, to Heisman Trophy winners, and everyone in between. In addition, sports and fitness industry executives and lawmakers from throughout the country rallied together in support of passing bipartisan HSA reform, which includes the Personal Health Investment Today (PHIT) Act, which would reduce the cost of living an active lifestyle. Currently, SFIA and its supporters are asking lawmakers to include this provision in the omnibus funding bill.
More than 130 meetings were held on Capitol Hill with more than 75 U.S. representatives to discuss the detriments caused by inactivity. In the meetings, attendees met with senators and members of congress to address and promote the solution, provided by the PHIT Act. To read more about it, click here.

SFIA's Annual Industry Leaders Summit heads to Denver September 2018!

SFIA’s 2017 ILS brought top decision makers from across the sports and fitness industry together to examine an assortment of issues surrounding their businesses and the economy. This year’s list of attending companies included, adidas, NFL, Gatorade, NFL, Nike, Mastercard, New Balance, Mizuno and Under Armour. Read the recap here.

The annual SFIA ILS is a 36-hour event is designed to provide a unique opportunity for some of the industry’s most highly regarded executives to find solutions to their most pressing issues and concerns, explore trends and growth within the industry, as well as offers an opportunity to network with customers, partners and peers.

Save the date for 2018, as the Industry Leaders Summit heads to Denver, CO September 26th- 27th. Reserve your spot here!

SFIA Releases 2017 Trends in Team Sports Report

The Ultimate Report on the State of Team Sports

Find out first-hand why SFIA data is considered the 'Gold' standard of participation research.


What's Inside:

Team sports are a part of the American landscape. Each year, the SFIA takes an in depth look into all things team sports.  From detailed data about youth participation to understanding the latest trends, this report is a must have for anyone looking to understand team sports in this country.  Readers can dive deeper than ever before in the specific trends that are shaping this industry.  Learn about the sports that are growing and which ones are struggling with participation.  In addition, this report includes key insight from industry leaders and interested stakeholders.


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