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NEWS
June 23, 2020
Fitness Category Strong in the United States
June 18, 2020
Industry Sees Some Positive Movement on Sales and Return to Activity, Amid Ongoing Covid Challenges
May 21, 2020
COVID-19 Hits Industry Hard, Yet Fitness Surges
May 18, 2020
SFIA Releases In-Depth Individual Team Sport Reports
May 6, 2020
Prior to COVID-19, Sports & Fitness Industry Showed Solid Growth
March 12, 2020
SFIA, NFHS, NCAA Team Sports Rules & Management Conference Postponed
March 2, 2020
Sports and Fitness Market Grows 3.9 Percent
February 17, 2020
Herschel Walker, Steve Garvey, Brenda Martinez Among Athletes Supporting the PHIT Act on Capitol Hill
February 11, 2020
American Physical Activity Rates Tick Up
December 17, 2019
SFIA Elects New Chairman, Dan Arment (Riddell & BRG Sports); Hilvert (New Balance), Oben (NFL) Newly Elected to Board of Directors
SFIA COVID-19 Resource Guide
COVID-19 hit the U.S. fast and hard. With the virus rapidly spreading throughout the world over the last several weeks, Congress and the President have worked tirelessly to provide an economic relief package. On Friday, March 27th, the government passed a $2.2 trillion bailout. SFIA has gathered helpful information to assist members of the sports and fitness industry during these difficult times. Check out SFIA's COVID-19 Resource Guide, which will be continuously updated with the most up-to-date information. In addition, tune in to SFIA's Coronavirus Webinar series, as we continue to keep industry companies apprised of the latest news, government actions and opportunities available.
Industry companies have stepped up to help medical workers on the frontlines who are lacking necessary protective equipment and resources. Click here to see the amazing and honorable actions sports and fitness companies have taken to help the world stay safe and healthy.
SFIA Releases COVID-19 Industry Impact Report for May 2020
SFIA has been conducting a monthly survey, collecting information from the sports & fitness industry regarding the impact of the COVID-19 pandemic. SFIA has released the 2nd edition of the report (May 2020). As we continue to gather information, each report further reflects the financial standing and opinions from the industry throughout the pandemic. The survey polls industry-wide businesses, with subjects ranging from financial impact to response to return to play projections.
According to the May 2020 Report, 56% of respondents reported sales growth from April to May 2020. To access the full May 2020 COVID-19 Industry Impact Report click here.
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SFIA Webinar Series is in Full Swing!
While in-person events are on hold, be sure to take advantage of SFIA's FREE webinar series, covering the most important industry topics, ranging from coronavirus to tariff relief to industry analysis and consumer behavior. SFIA invites experts to present to our industry to educate our members on the most pressing issues and address shared concerns. If you have any specific topics you would like to hear about or have interest in presenting, please contact aschulman@sfia.org.
Click here to register for upcoming webinars! If you would like to access past SFIA webinars, click here.
SFIA's Releases 2020 Sport Single Sport Reports for All Fitness Activities!
