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SFIA's First-Ever Virtual Conference Shines Light on Industry Challenges & Opportunities


SFIA wrapped up our first-ever virtual conference, which took place on September 23-24, hosting executives and experts from across the industry to share insight, data and expertise on the current climate. The Back on Track: Insights and Strategies virtual conference explored the sports and fitness industry's approach to COVID-19 challenges and opportunities after many months of marketplace disruption. Presentations covered all aspects of the pandemic, as well as other pertinent issues, such as advocating for more diverse and inclusive work environments. All Back on Track attendees continue to have access to recordings of the one-on-one interviews, presentations and group discussions that took place throughout the event. Click here to access all recordings through your attendee portal.

For any questions regarding the event, please contact Alli Schulman, at aschulman@sfia.org.


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Almost 100 Categories of Sporting Goods and Fitness Products Recommended for Tariff Relief


The U.S. Trade Representative (USTR) submitted its final recommendations for duty relief via the Miscellaneous Tariff Bill (MTB) earlier this month. Congress is expected to pass the MTB relief recommendations submitted by USTR and send them to the President for his signature by the end of the year to avoid any disruption in MTB relief. The new MTB will provide duty relief on eligible products from January 1, 2021 through December 31, 2023

SFIA initiated its MTB effort in 2019 and had a 97 percent success rate on its duty relief petitions.

Click here to view the categories of sporting goods that will see relief. For more information please contact Bill Sells at bsells@sfia.org

The U.S. Trade Representative has not yet released the key dates and information regarding the exclusion process for List 4. As soon as the USTR releases this information, SFIA will offer a program to assist with List 4 tariff exclusion petitions, just as they are currently doing for List 3 tariff exclusions. List 3 tariff exclusions were submitted on September 30, 2019, and we are waiting on results.

SFIA Webinar Series is in Full Swing!


While in-person events are on hold, be sure to take advantage of SFIA's FREE webinar series, covering the most important industry topics, ranging from coronavirus to tariff relief to industry analysis and consumer behavior. SFIA invites experts to present to our industry to  educate our members on the most pressing issues and address shared concerns. If you have any specific topics you would like to hear about or have interest in presenting, please contact aschulman@sfia.org.

Click here to register for upcoming webinars! If you would like to access past SFIA webinars, click here.

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SFIA's Releases 2020 Tracking the Fitness Movement Report - Strong Fitness Participation Growth Across U.S.

SFIA has released the 2020 Tracking the Fitness Movement Report. This report looks into factors that will play a significant role in growing the fitness industry, from both the home sales and institutional sales perspectives..
NIn 2019, participation increased 2.9 percent and individuals took part, on average, in about four fitness activities throughout the year. The “casual” participant continues to grow, as more opportunities to try new workouts arise and become more accessible. While fitness participation has been impacted in both positive and negative ways, we believe Americans’ desire for fitness and the industry’s creativity and resilience indicate sustained future growth after the pandemic subsides. This report is available to SFIA members for free, and available to non-members for $695.


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