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SFIA's Annual Industry Leaders Summit Heads to Denver in September 2018!

SFIA’s 2017 ILS brought top decision makers from across the sports and fitness industry together to examine an assortment of issues surrounding their businesses and the economy. This year’s list of attending companies included, adidas, NFL, Gatorade, NFL, Nike, Mastercard, New Balance, Mizuno and Under Armour. Read the recap here.

The annual SFIA ILS is a 36-hour event is designed to provide a unique opportunity for some of the industry’s most highly regarded executives to find solutions to their most pressing issues and concerns, explore trends and growth within the industry, as well as offers an opportunity to network with customers, partners and peers.

Save the date for 2018, as the Industry Leaders Summit heads to Denver, CO September 26th- 27th. Reserve your spot here!


2018 National Health Through Fitness Day

Herschel Walker is Appointed Co-Chair of the President's Council on Sport, Fitness & Nutrition

President Trump will nominate football star and physical activity advocate, Herschel Walker, to Co-Chair the President’s Council on Sport, Fitness, and Nutrition (PCSFN), along with retired New York Yankee standout, Mariano Rivera, and Olympic volleyball gold medalist, Misty May-Treanor. The Sports & Fitness Industry Association (SFIA) applauds the nomination of Mr. Walker, who has served as Honorary Chairman of SFIA’s annual National Health Through Fitness Day activities in Washington since its inception in 1999.
“We are extremely heartened to see Herschel Walker nominated to this prestigious position,” said Tom Cove, SFIA President and CEO. “Herschel has been a strong and inspiring leader in promoting physical activity and sports for all Americans for more than two decades. We look forward to working with Herschel, his Co-Chairs and the full council to promote active, healthy lifestyles.” For the full release, click here.

A Quick Rundown of SFIA's First Business & Risk Management Summit

That’s a wrap! The SFIA’s newly-merged event, the Business & Risk Management Summit, was a huge success in Indianapolis this week.
The two-day event was filled with insightful discussion, ranging from issues regarding the Consumer Product Safety Commission (CPSC) to sports tech innovation to legal obstacles of marketing & advertising, and so much more. Industry leaders from Dick’s Sporting Goods, Wilson, Easton and many others joined legal experts on panels to delve into the deeper, more complex issues that sports and fitness companies are facing on a daily basis. The relationship between these two industries is strongly-dependent, and the summit provided an ideal environment for both lawyers and corporate figures to explore and find new opportunities provided by one another.
Click here to read more about it!

SFIA Releases 2018 Manufacturers' Sales by Category Report

Summary of Wholesale Shipments for the Sports and Fitness Industry 

Find out first-hand why SFIA data is considered the 'Gold' standard of participation research.


What's Inside:

This industry report provides a topline overview of sports and fitness products wholesale dollars for each category size by category derived from industry submissions and survey data. Manufacturers Sales by Category Report will provide the latest figures on over 30 categories of sporting and fitness goods ranging from clothes like athletic footwear and apparel to equipment such as sticks and nets. This report is a MUST HAVE to find out which categories remained stable and which ones are windows of opportunity.


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