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Participation and Industry Vitality
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NEWS
May 13, 2021
Legislative Effort to Lower Cost of Activity-Related Expenses Introduced in House
April 29, 2021
SFIA to Hold Flagship Event Virtually in November; Plans to Create New Regional, In-Person Industry Events
March 25, 2021
Consumer Fitness Category Drives Overall Industry Market Growth
March 9, 2021
SFIA, NFHS, NCAA Host Virtual Team Sports Rules Conference
February 16, 2021
Individual Sports Up, Team Sports Down; Participation as Unpredictable as 2020 Itself
January 26, 2021
SFIA Start-Up Challenge Announces Grand Prize
December 30, 2020
SFIA Releases 2020 Trends in Team Sports Report
December 8, 2020
2020 SFIA Year-End Review
November 30, 2020
SFIA Start-Up Challenge Goes Virtual in 2021
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Bisu Takes Home Grand Prize at the 5th Annual SFIA Start-Up Challenge!
Ten finalists were chosen to compete in the 2021 SFIA Start-Up Challenge, each receiving 15 minutes of live Q&A, in front of 140+ judges. Judges included sports & fitness leaders and renowned industry investors and innovators. Bisu Co-founder and CEO, Daniel Maggs, presented the revolutionary home health lab that provides personalized nutrition and lifestyle advice through urine and saliva tests. Bisu takes home the grand prize, which includes access to and experience with the Under Armour Innovation Team; a cash prize and brand protection software provided by OpSec Security; and a digital media package provided by Spark Inc. and much more!
To learn more about the competition, click here.
Congress Re-Introduces PHIT Act in Efforts to Reduce Cost of Active Lifestyles
The Personal Health Investment Today (PHIT) Act was re-introduced in the House of Representatives as H.R. 3109 on May 12. The PHIT Act aims to help Americans save money on activity-related expenses (i.e. gym membership, sports league fees, equipment, fitness classes, etc.) to lower the financial barrier that stands between many Americans and a healthy, active lifestyle. SFIA commends Congressman Ron Kind (D-WI) for his leadership on PHIT and applauds fellow Ways & Means members, Representatives Mike Kelly (R-PA), Terri Sewell (D-AL) and Darrin LaHood (R-IL) for joining Congressman Kind as original cosponsors.
Click here to learn more about PHIT & how it can help individuals and families across America.
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SFIA Webinars are Free to all SFIA Members!
SFIA continues to produce educational webinars on today's most pressing topics - ranging from trade to consumer trends to participation and much more! Take advantage of your SFIA membership, and join us for hour-long seminars & live Q&A with invited experts to help you deal with everyday challenges. The sports and fitness landscape is changing rapidly, and we are here to bring attention to subjects affecting your business.
If you are interested in presenting an SFIA webinar, or would like to request a topic to be covered, please email Alli Schulman at aschulman@sfia.org. Register for upcoming webinars here, and be sure to check back frequently, as new webinars are always added to the calendar.
To access previous webinars, click here.
SFIA Releases 2021 Single Sport & Fitness Activity Reports
