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Bisu Takes Home Grand Prize at the 5th Annual SFIA Start-Up Challenge!


Ten finalists were chosen to compete in the 2021 SFIA Start-Up Challenge, each receiving 15 minutes of live Q&A, in front of 140+ judges. Judges included sports & fitness leaders and renowned industry investors and innovators. Bisu Co-founder and CEO, Daniel Maggs, presented the revolutionary home health lab that provides personalized nutrition and lifestyle advice through urine and saliva tests. Bisu takes home the grand prize, which includes access to and experience with the Under Armour Innovation Team; a cash prize and brand protection software provided by OpSec Security; and a digital media package provided by Spark Inc. and much more!

To learn more about the competition, click here.


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End of Year Politics Sidetracks Trade Initiatives


The President signed the year-end omnibus budget and COVID relief package at the end of 2020, but unfortunately it did not include the Miscellaneous Tariff Bill (MTB) or renew the Generalized System of Preferences program (GSP), nor did the USTR take action to extend the expiring product exclusions from China tariffs. The USTR follows the president’s directives and he has been largely silent on China tariffs since the election. The MTB and GSP were not included in year-end legislation as the clock ran out before congress could finalize details due to a contested election and COVID relief post-election. All of the tariff relief programs are expected to be renewed/extended and will reduce tariff exposure for SFIA members.

Click here to view the full trade update for January 2021. For more information please contact Bill Sells at bsells@sfia.org.

The U.S. Trade Representative has not yet released the key dates and information regarding the exclusion process for List 4. As soon as the USTR releases this information, SFIA will offer a program to assist with List 4 tariff exclusion petitions, just as they are currently doing for List 3 tariff exclusions. List 3 tariff exclusions were submitted on September 30, 2019, and we are waiting on results.

SFIA Webinars are Free to all SFIA Members!


SFIA continues to produce educational webinars on today's most pressing topics - ranging from trade to consumer trends to participation and much more! Take advantage of your SFIA membership, and join us for hour-long seminars & live Q&A with invited experts to help you deal with everyday challenges. The sports and fitness landscape is changing rapidly, and we are here to bring attention to subjects affecting your business.

If you are interested in presenting an SFIA webinar, or would like to request a topic to be covered, please email Alli Schulman at aschulman@sfia.org. Register for upcoming webinars here, and be sure to check back frequently, as new webinars are always added to the calendar. 

To access previous webinars, click here.

2018 National Health Through Fitness Day

Consumer Fitness Category Drives Overall Market Growth in 2020, According to Manufacturers' Sales Report

SFIA has released the 2021 Manufacturers' Sales by Category Report, reflecting sales data from 2020, including 5-year trends. Despite an economic recession in 2020, the U.S. sports and fitness market, including footwear, apparel and equipment, grew by 0.6 percent in 2020. 
The impact of the recession was very unique in sports and fitness, highlighting specific categories that gained popularity under nationwide restrictions. Consumer fitness was booming in 2020. Free weights, exercise benches, home gyms and exercise cycles  were the biggest gainers in the consumer fitness category. This report is available to SFIA members for free, and available to non-members for $245.


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