Promoting Sports & Fitness
Participation and Industry Vitality

SFIA Products and Services

SFIA News Twitter Events

SFIA's Annual Industry Leaders Summit heads to Denver September 2018!


SFIA’s 2017 ILS brought top decision makers from across the sports and fitness industry together to examine an assortment of issues surrounding their businesses and the economy. This year’s list of attending companies included, adidas, NFL, Gatorade, NFL, Nike, Mastercard, New Balance, Mizuno and Under Armour. Read the recap here.

The annual SFIA ILS is a 36-hour event is designed to provide a unique opportunity for some of the industry’s most highly regarded executives to find solutions to their most pressing issues and concerns, explore trends and growth within the industry, as well as offers an opportunity to network with customers, partners and peers.

Save the date for 2018, as the Industry Leaders Summit heads to Denver, CO September 26th- 27th. Reserve your spot here!

2018 National Health Through Fitness Day

Join us at the 2018 National Health Through Fitness Day


This year presents a ciritcal moment for the Personal Health Investment Today (PHIT) Act. At the SFIA's 19th Annual National Health Through Fitness Day, industry leaders, celebrity athletes, the American College of Sports Medicine, PHIT Coalition partners, PE Teachers, and other physical activity advocates will meet with Congress to push for passage of the PHIT Act.

The time is NOW to harness the positive momentum behind the PHIT Act and urge Congress to stop the U.S. inactivity pandemic by promoting lowered fitness costs and eliminating barriers to physical activites related to the active lifestyle industry.

Join us on March 6-7, 2018 on Capitol Hill to lobby Congress to support and pass key legislation realted to the active and healthy lifestyle industry. 

Space is filling up fast don't miss out register today!

2016 National Health Through Fitness Day

PHIT Act a big hit with Congress, gets 100th Co-sponsor in just 8 months

Congress wants to lower costs to increase activity in America. On November 13th, Congressman (Dr.) Paul Gosar (R-AZ) became the 100th House co-sponsor of The Personal Health Investment Today (PHIT) Act in 2017. The previous high was 89 co-sponsors over 2015-2016. There are twelve co-sponsors of the companion Senate bill. Unlike many issues surrounding healthcare reform, PHIT enjoys strong bi-partisan support from 61 Democrats and 51 Republicans.

The Sports & Fitness Industry Association (SFIA) is excited about PHIT’s prospects and looks forward to promoting active lifestyle policies to Congress on March 6-7, 2018 during National Health Through Fitness Day in Washington, D.C.  For more information click here

SFIA Releases 2017 Tracking the Fitness Movement

America's Premier Report dedicated to Fitness Trends and insights

Find out first-hand why SFIA data is considered the 'Gold' standard of participation research.


What's Inside:

The SFIA takes a closer look at specific fitness trends in terms of participation habits in America's fast moving fitness industry. This yearly report gives you a closer look at purchase behaviors. In addition, we look at factors that will play a significant role in growing the fitness industry from both the home sales and institutional sales perspectives. Readers can dive deeper than ever before in the specific trends that are shaping this industry. This report includes key insight from industry leaders and interested stakeholders.


Copyright © 2018 SFIA • All Rights Reserved

Subscribe to Our SFIA Weekly E-Mail List

Enter Your E-Mail Address:

No, thanks