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Register Now for SFIA's Industry Leaders Summit!

SFIA’s 2017 ILS brought top decision-makers from across the sports & fitness industry together to examine an assortment of issues surrounding their businesses and the economy. So far, the list of attendees for 2018 include companies such as adidas, NFL, NBA, Nike, New Balance, Rawlings, Reebok, Under Armour and many more!

The annual Industry Leaders Summit is a 36-hour event designed to provide a unique opportunity for the industry’s leading executives - Addressing and exploring the most pressing issues, concerns, trends and growth within the industry, as well as offering ample opportunities to network with customers, partners & peers.

The 2018 Industry Leaders Summit will be in Denver, CO on September 26th- 27th. Sign up before it's too late!


2018 National Health Through Fitness Day

Big SFIA Victories in Washington - PHIT & MTB Moving Forward

In a huge victory for America’s health, the U.S. House of Representatives approved the Personal Health Investment Today (PHIT) Act, which would allow the use of pre-tax savings accounts for physical activity-related expenses. PHIT has been a longtime priority of SFIA and was included in a bipartisan package of HSA reforms that passed in the House by a vote of 277–142. Now, the measure moves to the Senate for further consideration. Click here for full story.
In addition, the U.S. Senate passed the Miscellaneous Tariff Bill (MTB), which will lower existing tarifs on a wide variety of imported goods. SFIA led over 30 successful petitions on various industry products, which will now receive dutry relief under the new, revised MTB. These new tariff rates will likely go into effect mid-October, after receiving a presidential signature, and will create a total of $16.5 million in duty relief annually. Click here for the full press release.
SFIA Announces 6 Finalists to Compete at 2018 Start-Up Challenge
For the first time ever, 6 finalists have been selected by SFIA to present their start-up company at the 2018 SFIA Start-Up Challenge. This year marks the 3rd annual Start-Up Challenge and will kick off SFIA’s esteemed Industry Leaders Summit in Denver, CO, on Sept. 26, 2018. To date, the previous 10 finalists have gone on to raise more than $120 million in funding.
Each entrepreneur will receive 10 minutes on the main stage to pitch their product or idea to the Industry Leaders Summit audience, consisting of industry executives, experts and investors, and a panel of distinguished judges, hand-selected from the industry. Contestants will be competing for a $15,000 cash prize, provided by Black Lab Sports, and an all-expense-paid trip to spend a day with the Under Armour Innovation Team. Click here to learn more about the competing start-ups.
2018 National Health Through Fitness Day

2018 Single Sport Reports Have Been Released! 

The Sports & Fitness Industry Association (SFIA) is releasing a total of 90 Single Sport & Fitness Reports for 2018. These reports provide an in-depth analysis and breakdown of participation by various demographics, and by specific sport or fitness activity.
Each report tracks participation as defined by gender, participation frequency, age, geographic region, market size area, income, education level and cross-sport/activity participation. Click here to see the full catalog of sports and activity reports available for purchase. SFIA members receive a discounted rate of $99 per report. Non-members can purchase the reports for $245 each.


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