SFIA will select five finalists, highlighting small business innovation in sport, to present at the 2019 Start-Up Challenge in Baltimore on September 25, 2019. This competition has created an unparalleled opportunity for start-ups in the sports and fitness industry - Providing finalists the opportunity to pitch their business on stage, in front of the entire Industry Leaders Summit audience, as well as a judging panel comprised of major industry leaders and investors, including executives from lululemon, Topgolf, Amazon, Intel Capital, Under Armour and Walmart. 

This year's grand prize is provided by the SFIA Start-Up Challenge sponsor, Empirika Media Group Inc., featuring $25,000 worth of Empirika digital services. In addition, the winner will also receive one free year of SFIA membership and spotlights in future SFIA promotional material. All five finalists will receive complimentary registration for the Industry Leaders Summit, allowing them to connect and network with sports & fitness industry leaders. To learn more about the Start-Up Challenge, click here.