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SFIA COVID-19 Resource Guide


COVID-19 hit the U.S. fast and hard. With the virus rapidly spreading throughout the world over the last several weeks, Congress and the President have worked tirelessly to provide an economic relief package. On Friday, March 27th, the government passed a $2.2 trillion bailout. SFIA has gathered helpful information to assist members of the sports and fitness industry during these difficult times. Check out SFIA's COVID-19 Resource Guide, which will be continuously updated with the most up-to-date information. In addition, tune in to SFIA's Coronavirus Webinar series, as we continue to keep industry companies apprised of the latest news, government actions and opportunities available.

Industry companies have stepped up to help medical workers on the frontlines who are lacking necessary protective equipment and resources. Click here to see the amazing and honorable actions sports and fitness companies have taken to help the world stay safe and healthy.


SFIA Releases COVID-19 Industry Impact Report for April 2020


SFIA has been conducting a survey, collecting information from the sports & fitness industry regarding the impact of the COVID-19 pandemic. This report reflects financial standing and opinions from the industry in April 2020. The survey polled industry-wide businesses, with subjects ranging from financial impact to response to return to play projections. 

According to the April 2020 Report, COVID-19 elicited a dramatic and immediate drop in sales, with 55% of respondents reporting sales decreases of 51% or greater when compared to April 2019.  In terms of return to play projections, health clubs and boutique fitness studios are anticipated to open before the Fall, with team and youth sports to return shortly thereafter. Click here to download the full report.

The U.S. Trade Representative has not yet released the key dates and information regarding the exclusion process for List 4. As soon as the USTR releases this information, SFIA will offer a program to assist with List 4 tariff exclusion petitions, just as they are currently doing for List 3 tariff exclusions. List 3 tariff exclusions were submitted on September 30, 2019, and we are waiting on results.

SFIA Webinar Series is in Full Swing!


While in-person events are on hold, be sure to take advantage of SFIA's FREE webinar series, covering the most important industry topics, ranging from coronavirus to tariff relief to industry analysis and consumer behavior. SFIA invites expert guests to present to our industry to  educate our members on the most pressing issues and address shared concerns. If you have any specific topics you would like to hear about or have interest in presenting, please contact aschulman@sfia.org.

Click here to register for upcoming webinars!

2018 National Health Through Fitness Day

SFIA's Releases 2020 Team Sport Single Sport Reports!

SFIA has released the first collection of its 2020 Single Sport Reports, including 23 individual sport reports in the team sports category. These reports provide a detailed analysis and breakdown of participation by various demographics, and by specific sport or fitness activity.
While only 7 of the 23 team sports that we track increased in participation, the team sports category, as a whole, increased in participation due to significant increases in traditional team sports. Be sure to check out these reports for analysis and breakdowns of participation trends in each individual sport. Single Sport Reports are available to members at a discounted rate of $99 per report, and available to non-members for $295 per report.


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