Promoting Sports & Fitness
Participation and Industry Vitality

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SFIA Launches New Virtual Conference Focusing on Industry Recovery & Re-Launch


SFIA will convene Back on Track: Insights and Strategies as a virtual conference to explore how the sports and fitness industry is approaching COVID-19 challenges and opportunities after months of marketplace disruption. This event is designed to draw executive attendance from footwear, apparel, equipment and accessories brands and retailers, professional leagues, financial institutions, marketing and advertising agencies, and media. It will feature one-on-one interviews with business leaders, roundtable panels with industry and sport organization executives and data-driven research. Click here to see the full speaker list.

Back on Track will also offer a new interactive component, encouraging attendees to virtually participate in conversation tables around specific topic areasTo register for SFIA’s Back on Track and to see the full agenda, click here.


SFIA Releases COVID-19 Industry Impact Report for June 2020


SFIA has been conducting a monthly survey, collecting information from the sports & fitness industry regarding the impact of the COVID-19 pandemic. SFIA has released the 3rd edition of the report (June 2020). As we continue to gather information, each report further reflects the financial standing and opinions from the industry throughout the pandemic. The survey polls industry-wide businesses, with subjects ranging from financial impact to response to return to play projections. 

According to the June 2020 Report, 72% of companies believe that they will not return to some semblance of pre-COVID-19 projections until 2021 or later. To access the full June 2020 COVID-19 Industry Impact Report click here.

The U.S. Trade Representative has not yet released the key dates and information regarding the exclusion process for List 4. As soon as the USTR releases this information, SFIA will offer a program to assist with List 4 tariff exclusion petitions, just as they are currently doing for List 3 tariff exclusions. List 3 tariff exclusions were submitted on September 30, 2019, and we are waiting on results.

SFIA Webinar Series is in Full Swing!


While in-person events are on hold, be sure to take advantage of SFIA's FREE webinar series, covering the most important industry topics, ranging from coronavirus to tariff relief to industry analysis and consumer behavior. SFIA invites experts to present to our industry to  educate our members on the most pressing issues and address shared concerns. If you have any specific topics you would like to hear about or have interest in presenting, please contact aschulman@sfia.org.

Click here to register for upcoming webinars! If you would like to access past SFIA webinars, click here.

2018 National Health Through Fitness Day

SFIA's Releases 2020 Tracking the Fitness Movement Report - Strong Fitness Participation Growth Across U.S.

SFIA has released the 2020 Tracking the Fitness Movement Report. This report looks into factors that will play a significant role in growing the fitness industry, from both the home sales and institutional sales perspectives..
NIn 2019, participation increased 2.9 percent and individuals took part, on average, in about four fitness activities throughout the year. The “casual” participant continues to grow, as more opportunities to try new workouts arise and become more accessible. While fitness participation has been impacted in both positive and negative ways, we believe Americans’ desire for fitness and the industry’s creativity and resilience indicate sustained future growth after the pandemic subsides. This report is available to SFIA members for free, and available to non-members for $695.


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