Promoting the Sports & Fitness Industry

Uniting the Industry & Empowering Athlete Participation

NEW 2026 SFIA
Research Report!

SFIA’s 2026 Topline Report – the industry’s essential resource for sports & fitness participation data – is now available!

SFIA’s Topline Participation Report, featuring data from the largest single-source participation study in the country — now tracking 126 sports, fitness, and leisure activities — is available for download. This report, which is FREE for SFIA Members, offers leaders, analysts, and decision-makers a clear view of participation trends shaping the sports and fitness landscape.

FREE for Members | $700 for Non-Members

DOWNLOAD NOW

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AND JOIN US!

SFIA’s 2034WARD campaign will harness the global spotlight on sports and fitness to drive industry growth and participation!

The next decade will not wait. 2034WARD is your chance to ensure our communities grow stronger, healthier, and more engaged through sports and fitness. Contact us today to learn how your contribution and involvement will help SFIA expand sports and fitness participation 2034WARD.

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Manufacturers’ Sales by
Category Report
Now Available!

This provides an industry overview of topline wholesale market size by category, derived from industry submissions and survey data.

Download today for access to U.S. wholesale sales in sporting goods, athletic footwear, sports apparel, and licensed products, further broken down into more than 30 categories. This annual report also provides comparisons to sales from previous years.

FREE for Members | $500 for Non-Members

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*NEW 2026 SFIA Research Report!*