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SFIA Start-Up Challenge Hits the Virtual Stage in 2021 - Application Now Open!


SFIA's annual Start-Up Challenge, the industry’s premier innovation showcase, moves to a virtual platform for the 2021 contest. The Start-Up Challenge, now in its fifth year, brings together young companies and entrepreneurs to pitch innovative concepts in a competitive format. All challenge finalists will virtually present on May 4, 2021 to over 150 judges, consisting of executives, investors and thought leaders in the sports and fitness industry. Up to 10 finalists will be selected from the applicant pool.

All applications must be submitted by January 29, 2021. Click here to learn more about the Start-Up Challenge and fill out an application.


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End of Year Politics Sidetracks Trade Initiatives


The President signed the year-end omnibus budget and COVID relief package at the end of 2020, but unfortunately it did not include the Miscellaneous Tariff Bill (MTB) or renew the Generalized System of Preferences program (GSP), nor did the USTR take action to extend the expiring product exclusions from China tariffs. The USTR follows the president’s directives and he has been largely silent on China tariffs since the election. The MTB and GSP were not included in year-end legislation as the clock ran out before congress could finalize details due to a contested election and COVID relief post-election. All of the tariff relief programs are expected to be renewed/extended and will reduce tariff exposure for SFIA members.

Click here to view the full trade update for January 2021. For more information please contact Bill Sells at bsells@sfia.org.

The U.S. Trade Representative has not yet released the key dates and information regarding the exclusion process for List 4. As soon as the USTR releases this information, SFIA will offer a program to assist with List 4 tariff exclusion petitions, just as they are currently doing for List 3 tariff exclusions. List 3 tariff exclusions were submitted on September 30, 2019, and we are waiting on results.

SFIA Webinar Series is in Full Swing!


While in-person events are on hold, be sure to take advantage of SFIA's FREE webinar series, covering the most important industry topics, ranging from coronavirus to tariff relief to industry analysis and consumer behavior. SFIA invites experts to present to our industry to  educate our members on the most pressing issues and address shared concerns. If you have any specific topics you would like to hear about or have interest in presenting, please contact aschulman@sfia.org.

Click here to register for upcoming webinars! If you would like to access past SFIA webinars, click here.

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SFIA's Releases 2020 U.S. Trends in Team Sports Report

SFIA has released the 2020 U.S. Trends in Team Sports Report, reflecting participation numbers and trends from 2019. This report covers overall team sports participation, demographic breakdowns, youth sports participation and youth sports coaching. This report is essential for understanding the overal landscape of team sports in America.
In 2019, team sports participation increased 3.2 percent, largely attributed to growth in more popular team sports, such as basketball, outdoor soccer, flag football and lacrosse. While the report indicates healthy growth in the team sports category, 16 of the 23 team sports tracked actually decreased in participation. Many niche sports, such as ultimate frisbee, paintball, beach/sand volleyball and ice hockey, experienced significant decline. This report is available to SFIA members for free, and available to non-members for $649.


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