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Register Now for SFIA's Industry Leaders Summit!

SFIA’s 2017 ILS brought top decision-makers from across the sports & fitness industry together to examine an assortment of issues surrounding their businesses and the economy. So far, the list of attendees for 2018 include companies such as adidas, NFL, NBA, Nike, New Balance, Rawlings, Reebok, Under Armour and many more!

The annual Industry Leaders Summit is a 36-hour event designed to provide a unique opportunity for the industry’s leading executives - Addressing and exploring the most pressing issues, concerns, trends and growth within the industry, as well as offering ample opportunities to network with customers, partners & peers.

The 2018 Industry Leaders Summit will be in Denver, CO on September 26th- 27th. Sign up before it's too late!


2018 National Health Through Fitness Day

SFIA STATEMENT: Proposed Tariffs Target Sports Bags and Sports Gloves

In response to President Trump’s request for $200 billion in new tariffs on Chinese products, the U.S. Trade Representative (USTR) released a proposed list of products imported from China that could face new tariffs. While most sports equipment, apparel and footwear are not listed, the new package of potential tariffs include sports bags and baseball, softball, hockey and ski gloves. This round of proposed tariffs would apply a 10 percent additional tax on products. 
SFIA believes a trade war will hurt American consumers, businesses and workers. We do not support this approach to trade and encourage the president to use alternative negotiating tactics to secure concessions from China to ensure a fair playing field. Click here for the full statement.
$15,000 Reward Added to Grand Prize for 2018 SFIA Start-Up Challenge
Black Lab Sports, a venture capital firm and innovation hub known for participating in various start-ups in the sports and fitness industry, has pledged an additional $15,000 in venture capital to the winner of the Sports & Fitness Industry Association (SFIA) Start-Up Challenge. While the grand prize consists of an all-expense-paid trip to spend the day with the Under Armour Innovation Team at Under Armour global headquarters, the added cash prize provides a financial safety net for the winning start-up, as well as connections to a successful, experienced venture capitalist firm.
The SFIA will be hosting the 3rd annual Start-Up Challenge in Denver, Colorado at the SFIA Industry Leaders Summit on September 26, 2018. The competition has gained nationwide recognition, as the previous challenge finalists have gone on to raise upwards of $120 million. For the full story, click here.
2018 National Health Through Fitness Day

PHIT Leaps Forward on Congressional Agenda - House Ways & Means Committee Passes PHIT

The top congressional tax committee, the U.S. House of Representatives Committee on Ways & Means, approved the Personal Health Investment Today (PHIT) Act, by a vote of 28-7. The PHIT Act was passed through the committee, and will be part of a larger package of health savings account (HSA) reform measures that the full House will vote on later this month.
“We are very encouraged by the progress the PHIT Act made today in Congress; this is the closest PHIT has come to becoming law since its inception,” said SFIA President and CEO, Tom Cove. “While the positive vote today has left us very hopeful that it will pass this year, we still have work to do. SFIA remains committed to leading the effort to increase activity in America.” Click here for the full update.


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