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The 2019 Industry Leaders Summit was a great success!


At SFIA’s 7th Annual Industry Leaders Summit held in Baltimore, MD on September 25-26, technology’s disruptive force was an overriding theme at the event, but developing deeper connections with consumers was at the heart of many discussions.

Keynote presentations were given by the top executives at Topgolf and Zumba on how they attract fans. Attendees also heard how Lululemon is seeking to better understand their customer’s behavior to empower the company’s innovation platform. Other topics included the potential for 3D printing, the digitization of the fan experience, China trade and employee diversity.

The 48-hour event consisted of networking with all of the leading minds in the industry, eye-opening presentations and panels, and opportunities to gain an enlightened new outlook on the industry to improve your business. To read more about the topics covered at the event, click hereWe can't wait to see you all next year in Chicago!


2018 National Health Through Fitness Day

President's Decision to Hold Off on China Tariff Increase Leaves SFIA Hopeful


President Trump has announced a trade pact with China, and will not increase List 3 tariffs from 25% to 30% on October 15, 2019 as originally planned. List 4 will go into effect in two stages, September 1st and December 15th. List 4A goes into effect on September 1, 2019 - and there will be no grace period. All products that are on the water and do not arrive to a U.S. port by September 1st will be impacted by the new tariffs. List 4B will go into effect on December 15, 2019.

The U.S. Trade Representative has not yet released the key dates and information regarding the exclusion process for List 4. As soon as the USTR releases this information, SFIA will offer a program to assist with List 4 tariff exclusion petitions, just as they are currently doing for List 3 tariff exclusions. List 3 tariff exclusions were submitted on September 30, 2019, and we are waiting on results.


MIRO Wins 4th Annual Start-Up Challenge!


The five finalists received 10 minutes on stage, in front of the entire Summit audience, as well as a distinguished panel of judges, to pitch their company. Judges include leading industry executives, such as Erik Anderson, Executive Chairman of Topgolf, and Head of Marketing & Product Management at Amazon, Brian Finegan; investors such as Alison Minter from North Castle Partners and Brian Westbrook, former All-Pro NFL Running Back and venture capitalist; and innovators such as SVP of lululemon Whitespace, Tom Waller, and Head of Innovation at Under Armour, Lorin Hamlin.

The Start-Up Challenge winner, Miro, is a company rooted in computer vision and artificial intelligence. Miro has created complex algorithms to capture valuable athlete data from various athletic competitions, such as races and sporting events. To learn more about the event, click here.
2018 National Health Through Fitness Day

2019 SFIA Single Sport Reports Have Been Released!

Every year, SFIA provides an in-depth report of 90 individual sport and fitness activities. Each report contains a highly-detailed analysis of the activity, as the data is broken down into numerous participant categories.
Be sure to check out the reports for participation trends (2013-2018), breakdowns of participants (total, casual, core), demographic breakdowns (gender, age, education, etc.) and cross-participation data. Individual reports ar $99 each for all SFIA members, and available to non-members for $245 per report. Click here to view and purchase the 2019 SFIA Single Sport and Activity Reports.


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