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The Annual SFIA, NFHS, NCAA Team Sports Rules Conference will be Held Virtually in 2021


Registration is now open for the annual Team Sports Rules Conference. The conference, usually held in Indianapolis, will take place online, hosting leaders from the SFIA, NFHS and NCAA, as they discuss the current state of team sports and what to expect for the 2021 year, in terms of high school and collegiate participation. Individual sport breakout sessions will take place, led by NCAA and NFHS sport experts, allowing you to address questions and concerns in your specific sport. Subject matter experts will be presenting on implications of sports tech and legal/regulatory standards of sports equipment. (Click here to see full agenda.)

Click here to register.


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End of Year Politics Sidetracks Trade Initiatives


The President signed the year-end omnibus budget and COVID relief package at the end of 2020, but unfortunately it did not include the Miscellaneous Tariff Bill (MTB) or renew the Generalized System of Preferences program (GSP), nor did the USTR take action to extend the expiring product exclusions from China tariffs. The USTR follows the president’s directives and he has been largely silent on China tariffs since the election. The MTB and GSP were not included in year-end legislation as the clock ran out before congress could finalize details due to a contested election and COVID relief post-election. All of the tariff relief programs are expected to be renewed/extended and will reduce tariff exposure for SFIA members.

Click here to view the full trade update for January 2021. For more information please contact Bill Sells at bsells@sfia.org.

The U.S. Trade Representative has not yet released the key dates and information regarding the exclusion process for List 4. As soon as the USTR releases this information, SFIA will offer a program to assist with List 4 tariff exclusion petitions, just as they are currently doing for List 3 tariff exclusions. List 3 tariff exclusions were submitted on September 30, 2019, and we are waiting on results.

SFIA Start-Up Challenge Hits the Virtual Stage in 2021


SFIA's annual Start-Up Challenge, the industry’s premier innovation showcase, moves to a virtual platform for the 2021 contest. The Start-Up Challenge, now in its fifth year, brings together young companies and entrepreneurs to pitch innovative concepts in a competitive format. All challenge finalists will virtually present on May 4, 2021 to over 150 judges, consisting of executives, investors and thought leaders in the sports and fitness industry. Up to 10 finalists will be selected from the applicant pool. The contest winner will receive access to and experience with the Under Armour Innovation Team, a cash prize and brand protection software provided by OpSec Security, a digital media package provided by Spark Inc. and much more!

To apply to serve as a judge, click here.

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Individual Sports & At-Home Fitness Up; Team Sports Down in 2020

SFIA has released the 2021 Topline Participation Report, reflecting participation numbers and trends from 2020, including 5-year trends and a specific feature on the Effect of COVID-19 on the sports & fitness industry. The report measures the participation rates of all Americans, ages 6 and above, tracking 120 sport, fitness and outdoor activities. 
Notably, the number of totally inactive Americans dropped by 7 million. This 2.4% decrease from 2019 marks the largest decrease in the number of inactive Americans since SFIA introduced this survey in 2008. Download the report to learn more about how the industry reacted to COVID-19 restrictions and adapting to new lifestyles. This report is available to SFIA members for free, and available to non-members for $349.


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