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REGISTER NOW! 2017 Industry Leaders Summit at the Drake Hotel Chicago this September!


Under the theme ‘Evolution, Revolution’, 2017 ILS will bring together over 250 C-Level executives from the Sports & Fitness Industry. This 36-hour event is designed to provide a unique opportunity for some of the industry’s most highly regarded executives to find solutions to their most pressing issues and concerns, explore trends and growth within the industry, as well as offers an opportunity to network with customers, partners and peers.

2016 ILS sold out! Don’t miss your chance to network with elite C-level executives from brands including: adidas, Amazon, Asics, Brooks, Franklin, Implus, NBA, New Balance, NHL, Nike, Rawlings, Riddell and Under Armour.

Learm more & register here!

2016 National Health Through Fitness Day

PHIT ACT Support Builds with 50th Congressional Co-Sponsor!


In less than three months, the Personal Health Investment Today (PHIT) Act has gained support from 50 members of Congress with the addition of Congressman Joe Barton (R-Tex.)! This marks the third consecutive congress that PHIT has reached the 50 co-sponsor mark and moves this bi-partisan legislation half way to the record 102 co-sponsors it obtained in 2016.

Read Full Recap Here

Join the conversation today, use #PassPHIT and follow SFIA on Facebook, Instagram and Twitter to show your support for the PHIT Act.

Download the offical #PassPHIT Toolkit Here!
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Premier Gathering of Legal Minds in the Sports & Fitness Industry Met at 2017 LR2MS  

A dynamic roster of speakers and attendees gathered in Chicago on April 26-27, to discuss issues surrounding the regulatory landscape at 2017 Sports & Fitness Industry Association (SFIA)’s Litigation, Regulatory & Risk Management Summit (LR2MS).

“Our industry is driven by innovation and creativity, which inherently comes with risks and challenges that require our executives to develop different skillsets than traditional product marketing,” said Tom Cove, President and CEO, SFIA. “It’s important that we support our members by bringing in experts in the technical, legal and risk management fields to help navigate these areas of their business.”

Read Full Recap Here

Check out Photos of 2017 LR2MS


SFIA Releases New "Innovative Insights" Report! Now Available for Download

We’re proud to bring to you the first of many Innovative Insights Reports – a new series launched by the Sports & Fitness Industry Association.

The purpose of this series will be simple: To provide a platform for industry insights from our members and to further educate our members on timely business issues. The rise of 3D printing in our industry, localization, speed-to-market, consumer purchasing insights and more are what you will find in this report.

What's Inside the 2017 Report:

  • The Rise of U.S. Manufacturing and What it Means for Brands Today
  • Exclusive Insight from Epoch Lacrosse Founder James Miceli

  • Insights on the Growing Role of 3D Printing in the Sports and Fitness Industries

  • Importance of Customer Reviews to Grow Revenue

Download Report Today


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