June 23, 2020
Fitness Category Strong in the United States
May 21, 2020
COVID-19 Hits Industry Hard, Yet Fitness Surges
March 2, 2020
Sports and Fitness Market Grows 3.9 Percent
SFIA Back on Track: Insights & Strategies
September 23 - 24, 2020 - LIVE Online
SFIA will convene Back on Track: Insights and Strategies as a virtual conference to explore how the sports and fitness industry is approaching COVID-19 challenges and opportunities after months of marketplace disruption. This event is designed to draw executive attendance from footwear, apparel, equipment and accessories brands and retailers, professional leagues, financial institutions, marketing and advertising agencies, and media. It will feature one-on-one interviews with business leaders, roundtable panels with industry and sport organization executives and data-driven research. Click here to see the full speaker list.
Back on Track will also offer a new interactive component, encouraging attendees to virtually participate in conversation tables around specific topic areas. To register for SFIA’s Back on Track and to see the full agenda, click here.
SFIA has been conducting a monthly survey, collecting information from the sports & fitness industry regarding the impact of the COVID-19 pandemic. SFIA has released the 3rd edition of the report (June 2020). As we continue to gather information, each report further reflects the financial standing and opinions from the industry throughout the pandemic. The survey polls industry-wide businesses, with subjects ranging from financial impact to response to return to play projections.
According to the June 2020 Report, 72% of companies believe that they will not return to some semblance of pre-COVID-19 projections until 2021 or later. To access the full June 2020 COVID-19 Industry Impact Report click here.
While in-person events are on hold, be sure to take advantage of SFIA's FREE webinar series, covering the most important industry topics, ranging from coronavirus to tariff relief to industry analysis and consumer behavior. SFIA invites experts to present to our industry to educate our members on the most pressing issues and address shared concerns. If you have any specific topics you would like to hear about or have interest in presenting, please contact firstname.lastname@example.org.