Join SFIA at CES to focus on innovations around the sporting goods landscape with an athlete-focused approach. Sessions explore how technology has enabled the following to be enhanced: 3D Printing in Sports, Olympic training, and cognitive training for elite athletes.
Registration is now open for the 2017 SFIA Litigation, Regulatory & Risk Management Summit (LR2MS) in Chicago.
LR2MS offers attendees a chance to enhance professional expertise by going in depth with the industry's most vital legal and regulatory issues.
The expanded scope of the 2017 LR2MS will include brand NEW topics, including:
Sports & Fitness Industry Association (SFIA)’s annual “Tracking the Fitness Movement” report shows an increase in popularity of new and old fitness activities due to willingness to embrace a variety of fitness options.
Most fitness activities remained steady, while Barre (12%) and Swimming for Fitness (4%) each saw significant participation growth in 2015. “Connectedness” – or a “Quantified Self” – continue to be an attractive component of the fitness lifestyle. Costumers are more open to trying and paying for fitness products that adapt new technology to existing products.The Tracking the Fitness Movement report includes a deep dive analysis of overall activity trends and preferred aspiration for the following groups: Active, Inactive, Formerly Active and Newly Active; and extensive demographic profiles of specific activities (gender, income, ethnicity).
Today the Personal Health Investment Today (PHIT) Act (H.R.1218 & S.2218) received support from the 100th Member of Congress when Congressman Scott DesJarlais, a doctor from Tennessee signed on as a co-sponsor in the House of Representatives.The inactivity pandemic is a national problem that transcends politics. At a time when partisan politics are at an all-time high, the PHIT Act is truly bi-partisan as the 100 supporters are almost evenly split between Democrats (55) and Republicans (45) with new co-sponsors added every month since it was introduced, (except August 2015 when Congress was not in session). The bi-partisan support for a health-related tax bill makes the PHIT Act extremely unique and could be the key to its success. The 100 supporters are made up of 87 Congressman and 13 Senators.