Promoting Sports & Fitness
Participation and Industry Vitality

SFIA Products and Services

SFIA News Twitter Events

Bisu Takes Home Grand Prize at the 5th Annual SFIA Start-Up Challenge!


Ten finalists were chosen to compete in the 2021 SFIA Start-Up Challenge, each receiving 15 minutes of live Q&A, in front of 140+ judges. Judges included sports & fitness leaders and renowned industry investors and innovators. Bisu Co-founder and CEO, Daniel Maggs, presented the revolutionary home health lab that provides personalized nutrition and lifestyle advice through urine and saliva tests. Bisu takes home the grand prize, which includes access to and experience with the Under Armour Innovation Team; a cash prize and brand protection software provided by OpSec Security; and a digital media package provided by Spark Inc. and much more!

To learn more about the competition, click here.


SFIA Public Affairs Pillar Logo

Join SFIA in Requesting Renewal of the Generalized System of Prefereneces (GSP)

The Generalized System of Preferences (GSP) program is a 50 year old trade program to help countries with developing economies by eliminating US import tariffs on products made in GSP eligible countries.  SFIA members are currently making products, including bags and gloves, in GSP eligible countries.  
The GSP requires Congressional renewal every three years and has traditionally been approved with broad bipartisan support. The GSP expired on December 31, 2020 and while the Senate passed legislation to renew GSP in June, the House has yet to vote on GSP renewal. SFIA encourages companies interested in GSP renewal to join SFIA in signing onto letter requesting renewal of the GSP program. 

Click here to add your name to the GSP letter.

The U.S. Trade Representative has not yet released the key dates and information regarding the exclusion process for List 4. As soon as the USTR releases this information, SFIA will offer a program to assist with List 4 tariff exclusion petitions, just as they are currently doing for List 3 tariff exclusions. List 3 tariff exclusions were submitted on September 30, 2019, and we are waiting on results.

Registration Now Open for SFIA's 2021 Trends & Insights Virtual Conference 


With a focus on preparing attendees and their businesses for the future, the SFIA Trends & Insights Conference appeals to sports & fitness executives & professionals who are looking for data-driven presentations, real-time discussions, and peer-to-peer networking.

This event provides a unique view on current industry trends and marketplace insights to help to attendees find solutions to their most pressing issues while networking with customers, partners & peers.

OPEN TO ALL SPORTS & FITNESS INDUSTRY PROFESSIONALS to learn more and register click here.

2018 National Health Through Fitness Day

SFIA Releases 2021 State of the Industry Report

The Sports & Fitness Industry Association (SFIA) released the SFIA State of the Industry report, an in-depth analysis of the trends and issues affecting the sports & fitness industry, including participation, economy and industry environment. This report provides the reader with a deep dive into the trends that affected the sporting goods industry in 2020.  This report is FREE to SFIA members, and available to non-members for $649.


Copyright © 2021 SFIA • All Rights Reserved

Subscribe to Our SFIA Weekly E-Mail List

Enter Your E-Mail Address:

No, thanks