May 21, 2020
COVID-19 Hits Industry Hard, Yet Fitness Surges
March 2, 2020
Sports and Fitness Market Grows 3.9 Percent
February 11, 2020
American Physical Activity Rates Tick Up
December 17, 2019
SFIA Elects New Chairman, Dan Arment (Riddell & BRG Sports); Hilvert (New Balance), Oben (NFL) Newly Elected to Board of Directors
December 13, 2019
Pending China Tariffs to Be Suspended Amid Potential Trade Deal
December 12, 2019
Congress is All About Getting PHIT
COVID-19 hit the U.S. fast and hard. With the virus rapidly spreading throughout the world over the last several weeks, Congress and the President have worked tirelessly to provide an economic relief package. On Friday, March 27th, the government passed a $2.2 trillion bailout. SFIA has gathered helpful information to assist members of the sports and fitness industry during these difficult times. Check out SFIA's COVID-19 Resource Guide, which will be continuously updated with the most up-to-date information. In addition, tune in to SFIA's Coronavirus Webinar series, as we continue to keep industry companies apprised of the latest news, government actions and opportunities available.
Industry companies have stepped up to help medical workers on the frontlines who are lacking necessary protective equipment and resources. Click here to see the amazing and honorable actions sports and fitness companies have taken to help the world stay safe and healthy.
SFIA has been conducting a survey, collecting information from the sports & fitness industry regarding the impact of the COVID-19 pandemic. This report reflects financial standing and opinions from the industry in April 2020. The survey polled industry-wide businesses, with subjects ranging from financial impact to response to return to play projections.
According to the April 2020 Report, COVID-19 elicited a dramatic and immediate drop in sales, with 55% of respondents reporting sales decreases of 51% or greater when compared to April 2019. In terms of return to play projections, health clubs and boutique fitness studios are anticipated to open before the Fall, with team and youth sports to return shortly thereafter. Click here to download the full report.
While in-person events are on hold, be sure to take advantage of SFIA's FREE webinar series, covering the most important industry topics, ranging from coronavirus to tariff relief to industry analysis and consumer behavior. SFIA invites expert guests to present to our industry to educate our members on the most pressing issues and address shared concerns. If you have any specific topics you would like to hear about or have interest in presenting, please contact firstname.lastname@example.org.
Click here to register for upcoming webinars!