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April 14, 2015
SFIA Pleased with 2015 Rules Conference. Read More

March 26, 2015
SFIA Members to Discuss Potential Rules Changes in Team Sports. Read More

March 4, 2015

Decorated Athletes Headlined SFIA's National Health Through Fitness Day. Read More

SFIA Industry Leaders Summit

Registration Now Open - 2015 SFIA Industry Leaders Summit

Registration is now open for the 2015 SFIA Industry Leaders Summit (ILS). Through a focused speaker program with the central theme of 'Relentlessly Relevant', the 2015 ILS will be a dynamic forum to explore product, service, & process innovation and technology, as well as provide an understanding of the evolving digital ecosystem and changing face and behaviors of consumers, to drive ongoing influence in the marketplace, despite disruptions.
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Exhibit Space Now Open - 2016 International CES

Exhibit at the 2016 International CES in Vegas on January 6-9. CES is the world’s gathering place for all who thrive on the business of consumer technologies and has served as the proving ground for innovators and breakthrough technologies for more than 40 years. At the 2016 CES, SFIA Members will receive a discount on exhibit space in the Sports Tech Marketplace, presented by SFIA. Contact the Consumer Electronics Association to reserve your booth space today.
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SFIA Announces Major Campaign to Increase Sports Participation

At the 2014 SFIA Industry Leaders Summit in Chicago, SFIA Chairman & Mizuno, USA President Bob Puccini and SFIA President & CEO Tom Cove announced the SFIA Increase Participation Plan, the biggest initiative the sports and fitness industry has launched to increase participation. Working closely with industry partner PHIT America, SFIA outlined an attack plan to help reverse the ‘inactivity pandemic,’ and get more Americans active and playing sports.

SFIA National Health Through Fitness Day Logo

2015 National Health Through Fitness Day = Huge Success

This March SFIA hosted its signature National Health Through Fitness Day, a culmination of a year round effort by the SFIA and its many sponsors and volunteers to pass major U.S. legislation to “Get America Moving”. On March 3-4 participants lobbied Congress to pass key legislation that will help our country overcome a major epidemic, obesity and sedentary lifestyles.



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