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The Annual SFIA, NFHS, NCAA Team Sports Rules Conference will be Held Virtually in 2021


Registration is now open for the annual Team Sports Rules Conference. The conference, usually held in Indianapolis, will take place online, hosting leaders from the SFIA, NFHS and NCAA, as they discuss the current state of team sports and what to expect for the 2021 year, in terms of high school and collegiate participation. Individual sport breakout sessions will take place, led by NCAA and NFHS sport experts, allowing you to address questions and concerns in your specific sport. Subject matter experts will be presenting on implications of sports tech and legal/regulatory standards of sports equipment. (Click here to see full agenda.)

Click here to register.


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End of Year Politics Sidetracks Trade Initiatives


The President signed the year-end omnibus budget and COVID relief package at the end of 2020, but unfortunately it did not include the Miscellaneous Tariff Bill (MTB) or renew the Generalized System of Preferences program (GSP), nor did the USTR take action to extend the expiring product exclusions from China tariffs. The USTR follows the president’s directives and he has been largely silent on China tariffs since the election. The MTB and GSP were not included in year-end legislation as the clock ran out before congress could finalize details due to a contested election and COVID relief post-election. All of the tariff relief programs are expected to be renewed/extended and will reduce tariff exposure for SFIA members.

Click here to view the full trade update for January 2021. For more information please contact Bill Sells at bsells@sfia.org.

The U.S. Trade Representative has not yet released the key dates and information regarding the exclusion process for List 4. As soon as the USTR releases this information, SFIA will offer a program to assist with List 4 tariff exclusion petitions, just as they are currently doing for List 3 tariff exclusions. List 3 tariff exclusions were submitted on September 30, 2019, and we are waiting on results.

SFIA Start-Up Challenge Finalists Announced!


SFIA has selected ten finalists to compete at the SFIA Start-Up Challenge, the industry’s premier innovation showcase. The Start-Up Challenge, now in its fifth year, brings together young companies and entrepreneurs to pitch innovative concepts in a competitive format. This year's contest will host the following companies: Bisu, HitCheck, Kayezen, Metric Mate, Readout, Realplay, Reflexion, RooSense, VAY and Workforce Athletics. All challenge finalists will virtually present on May 4, 2021 to over 130 judges, consisting of executives, investors and thought leaders in the sports and fitness industry. The contest winner will receive access to and experience with the Under Armour Innovation Team, a cash prize and brand protection software provided by OpSec Security, a digital media package provided by Spark Inc. and much more!

To learn more about the competition and finalists, click here.

2018 National Health Through Fitness Day

Consumer Fitness Category Drives Overall Market Growth in 2020, According to Manufacturers' Sales Report

SFIA has released the 2021 Manufacturers' Sales by Category Report, reflecting sales data from 2020, including 5-year trends. Despite an economic recession in 2020, the U.S. sports and fitness market, including footwear, apparel and equipment, grew by 0.6 percent in 2020. 
The impact of the recession was very unique in sports and fitness, highlighting specific categories that gained popularity under nationwide restrictions. Consumer fitness was booming in 2020. Free weights, exercise benches, home gyms and exercise cycles  were the biggest gainers in the consumer fitness category. This report is available to SFIA members for free, and available to non-members for $245.


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