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July 11, 2016
Amazon Sports Executives to Headline 2016 SFIA Industry Leaders Summit Read More

July 11, 2016
SFIA to Promote Physical Activity to Congress on National Youth Sports Day Read More

June 30, 2016
SFIA Deems Expansion of Duty-Free Status on Backpacks and Sports Bags a Positive First Step Read More

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Less Than 20 Spots Left for SFIA's Industry Leaders Summit

The Sports & Fitness Industry Association (SFIA) 2016 Industry Leaders Summit (ILS) has less than 20 spots left. The ILS is an exclusive event for c-level executives in the sports & fitness world. Attendance is capped at 200 people because we found that this is the most conducive environment for networking.

This year’s ILS will feature Amazon Sports’ Category Lead, Fouzan Mansuri, and Sports Marketing Lead, Ryan Elvers, in a wide-ranging keynote fireside chat. The discussion will explore Amazon’s view of the sports and fitness industry, growth opportunities and key trends and threats likely to affect business.

Click here to learn more about the summit.


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Milestone Achieved: SFIA Lands 100 Co-Sponsors For PHIT ACT

Today the Personal Health Investment Today (PHIT) Act (H.R.1218 & S.2218) received support from the 100th Member of Congress when Congressman Scott Dejarlais, a doctor from Tennessee signed on as a co-sponsor in the House of Representatives.

The inactivity pandemic is a national problem that transcends politics.  At a time when partisan politics are at an all-time high, the PHIT Act is truly bi-partisan as the 100 supporters are almost evenly split between Democrats (55) and Republicans (45) with new co-sponsors added every month since it was introduced, (except August 2015 when Congress was not in session). The bi-partisan support for a health-related tax bill makes the PHIT Act extremely unique and could be the key to its success. The 100 supporters are made up of 87 Congressman and 13 Senators.



2016 National Health Through Fitness Day

Registration open for 2016 SFIA Industry Leaders Summit. September 14-15 in Denver, CO.

We all know at least some of the disruption stories so celebrated by believers in the new economy. You do not have to be old enough to remember when Eastern, Pan Am and TWA ruled the skies and "Ma Bell" was the telephone company, to know that the news and music industries have been totally disrupted by online media, manufacturing is threatened by 3D printing, and the taxi industry is currently being disrupted by Uber and Lyft. From pharmaceuticals to healthcare; from retail to manufacturing; no industry is safe from an ongoing wave of disruption.

Join fellow C-level executives from across the sports & fitness industry at the 2016 SFIA Industry Leaders Summit as we examine an assortment of complex disruptors to business and the economy.


Help Pass The PHIT Act - Contact Your Member of Congress Today

The PHIT Act is legislation pending in Congress which will allow Americans to use Pre-Tax Medical Accounts to pay for physical activity expenses. The PHIT Act will provide an incentive for adults and their children to get fit which will help prevent healthcare costs related to preventable chronic diseases. Passage of the PHIT Act will have positive effects on the sporting goods industry.

Learn More.....



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