Promoting Sports & Fitness
Participation and Industry Vitality

SFIA Products and Services

Increase Participation Plan


Launched in September 2014, the Increase Participation Plan is the biggest initiative the sports and fitness industry has undertaken to increase participation. SFIA is working to combat the inactivity pandemic. 

  • Personal Health Investment Today (PHIT) Act:  The PHIT Act is legislation pending in Congress which will allow Americans to use Pre-Tax Medical Accounts to pay for physical activity expenses. The PHIT Act will provide an incentive for adults and their children to get fit which will help prevent healthcare costs related to preventable chronic diseases.

To voice your support for the PHIT Act to members of Congress, please visit www.passphit.org.

Passage of the PHIT Act will also have positive effects on the sporting goods industry. Examples of the PHIT Act's impact on specific sports are provided below:

To download a PDF of offical PHIT Act Infographic, click here.

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