Promoting Sports & Fitness
Participation and Industry Vitality

SFIA Products and Services

  Our History
  Promote Sports & Fitness Participation and Industry Vitality

Our Beginning
For more than 100 years, the Sports & Fitness Industry Association (SFIA), formerly the Sporting Goods Manufacturers Association (SGMA), has been instrumental in representing sports and fitness businesses, and worked to build healthier, more enjoyable lifestyles in America. In April of 1906, a group of sporting goods manufacturers assembled to form an organization to meet the needs of the industry that could not be handled by individual companies. The name they chose was the Sporting Goods Manufacturers Association (SGMA). J. F. Draper (Draper-Maynard Sporting Goods Company) was elected the first president. SGMA’s office was established in Cincinnati and a credit association was created to distribute credit information to members. Voluntary presidents of SGMA in its formative years included the presidents of Hillerich & Bradsby, Rawlings, Wilson, Spalding, MacGregor/ Brunswick, Saucony, Converse and AMF Voit.

SFIA Through the Years

  • 1906: SGMA was founded in New York by six sporting goods manufacturers

  • 1931: SGMA began developing sports specialty organizations by co-founding the National Golf Foundation. Other SGMA-founded organizations include The Athletic Institute, Tennis Industry Association, World Federation of the Sporting Goods Industry and PE4life

  • 1957: SGMA launches the Sporting Goods Fair, succeeded, in 1986, by The Super Show, which at its peak became the world’s premier sports and fitness marketing event

  • 1990: SGMA establishes its leadership in research with its inaugural Annual State of the Industry address – hailed as the foremost source of industry information by financial analysts, manufacturers, marketers and media

  • 1997: SGMA’s influence with international organizations leads to the elimination of child labor in the production of soccer balls in Pakistan

  • 2001: SGMA launches PE4life, a federal initiative that has generated $300 million in government funding for physical education and fitness equipment in schools and community centers

  • 2006: SGMA celebrates 100 years of support for the business of sport, and the pursuit of health and fitness nationwide.

  • 2009: SGMA successfully lobbied the CPSC on behalf of our members to amend the Consumer Product Safety Improvement Act (CPSIA) to exempt legitimate sporting goods products from the phthalate requirements in the law, saving members millions of dollars in potential recalls.

  • 2012: Following a two-year strategic review and planning process, SGMA refined its mission statement, core services and communications platform to focus on promoting sports and fitness participation and industry vitality. Reflecting this direction and with the support of the Board, the organization changed its name to the Sports & Fitness Industry Association (SFIA) and updated its mission statement "To Promote Sports and Fitness Participation and Industry Vitality".


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