2016 WFSGI Olympic Advertising Guide
Representing Members to Resolve Specific Challenges & Conflicts
The World Federation of the Sporting Goods Industy (WFSGI)
2016 Advertising Around The Olympic Games - What you need to know as a Sporting Goods Brand
As the 2016 Rio Olympics approach, issues around advertising can become controversial. In the past ambush marketing from Olympic committees and amongst brands has become a concern. Traditional and special advertising concerns are all addressed in the 2016 Advertising Around the Olympic Games guide.
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