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Olympic Advertising Guides

 Industry Affairs SFIA Pillar Logo
Representing Members to Resolve Specific Challenges & Conflicts

The Internationl Olympic Committee Executive Board has released its Guidlines Regarding Authorised Identifications (XXIII Winter Olympic Games, Pyeohgchang 2018) and Rule 40 Guidelines. 

Each document is a must have for manufacturers to review regarding advertisement activities during the “Olympic Period”.

Click Here to download Rule 40 Guidelines.

Click the image below to download Guidlines Regarding Authorised Identifications (XXIII Winter Olympic Games, Pyeohgchang 2018):

Past Advertising Guideline Downloads:

The World Federation of the Sporting Goods Industy (WFSGI)

2016 Advertising Around The Olympic Games - What you need to know as a Sporting Goods Brand

As the 2016 Rio Olympics approach, issues around advertising can become controversial.  In the past ambush marketing from Olympic committees and amongst brands has become a concern. Traditional and special advertising concerns are all addressed in the 2016 Advertising Around the Olympic Games guide.  

Available for download, click here.

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