Promoting Sports & Fitness
Participation and Industry Vitality

SFIA Products and Services

SFIA Industry Affairs Pillar Logo
  International Organization Representative
  Representing USA Sport & Fitness Industry Interests on Global Matters

Summary of Activities

The SFIA is protecting American interests by partnering with international organizations including World Federation of the Sporting Goods Industry(WFSGI) andBusiness Handshake World Trade Organiation (WTO) to help promote American business interests. Tom Cove, President & CEO of the SFIA, has years of experience in working with international organizations from Europe, Japan and the Far East in the sporting goods and fitness industries. 

For information or questions, please contact Tom Cove at 301.495.6321 or at tcove@sfia.org

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