Promoting Sports & Fitness
Participation and Industry Vitality

SFIA Products and Services

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Reasons to Join - Any Company
Educate, Represent and Service

SFIA is committed to helping a broad community of sports, fitness, and active lifestyle brands and businesses excel in the 21st century. All membership benefits and SFIA activities are organized around the Four SFIA Pillars of Service. Join SFIA today to gain access to this extensive network and these valuable resources.


Delivering Exceptional Education and Strengthening Indusrty Community

SFIA ensures members are on the cutting edge by providing expert anaylsis and insight on significant industry issues and future-focused topics.

SFIA Industry & Public Affairs


SFIA is the Sports and Fitness Industry's Voice On Capitol Hill and in the Media

As the industry’s voice on inactivity and industry issues, SFIA leverages deep connections and highly respected expertise to protect and advance member business interests on Capitol Hill and in the media.


Providing Information and Insight to Drive Decision Making

SFIA research is the gold standard of the sports and fitness industry and provides crucial data that facilitates informed decision making and planning.


Providing a Robust Menu of Member Resources, Including Dedicated Sports Councils to Address Specific Challenges

SFIA brings competitors and peers together to build relationships and advance the industry.

Discover even more ways SFIA serves members when you select your industry segment from the list in the left-hand sidebar! Or, click here to start your membership application today.

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