Promoting Sports & Fitness
Participation and Industry Vitality

SFIA Products and Services

Reasons to Join: Associate or Non-Profit Company
Educate, Represent and Service

Reasons to Join

For organizations that operate within the sports, fitness, and active lifestyle industry, such as law firms, non-profit organizations, and marketing agencies, understanding current trends and connecting with sports and fitness companies is a key to their success. SFIA has you covered—join today (non-profit organizations click here), and read below to discover the SFIA-exclusive resources and community available to help your business or organization excel.

Your Concern: Staying abreast of industry trends

The SFIA Solution: As the leading supplier of research for the sports, fitness, and active lifestyle industry, SFIA research publishes over 100 reports per year that will help you understand current trends and forecast for the future. Associate or non-profit members receive five select reports free each year – for a savings of more than $1,900. Need more? We also have sports specific research reports and offer custom research at a discount to our member companies.

Your Concern: Digesting in-depth research and understanding trends

The SFIA Solution: A series of 60-minute research webinars. Designed to highlight key insights from the major SFIA Reports, including the State of the Industry, Trends in Team Sports Report, and Tracking the Fitness Movement Report, these presentations feature insights from recognized industry researchers and are free to any employee from an SFIA member company – a savings $249 per webinar.

Your Concern: Levering resources from research reports

The SFIA Solution: All charts and graphs from major research reports are available to members in research workbooks. Research workbooks provide data as both PowerPoint and Excel files, allowing you to better utilize SFIA research in your day-to-day operations as well as leverage SFIA research insights to make a splash in your next presentation when you take advantage of this valuable member-only benefit.

Your Concern: Making connections within the sports and fitness industry

The SFIA Solution: Forge valuable new connections, establish partnerships, and maintain current relationships in the industry at thought leadership events that include the executive-level Industry Leaders Summit, regulatory-focused Litigation, Regulatory & Risk Management Summit, annual High School & Collegiate Team Sports Rules Conference, and advocacy-focused National Health Through Fitness Day.

Your Concern: Being known in the industry

The SFIA Solution: As a member, you will be listed in the SFIA Suppliers Directory – the “Who’s Who” directory for the sports and fitness industry. This is the only source where industry professionals can access top suppliers from different countries around the world.

Your Concern: The Inactivity Pandemic

The SFIA Solution:  Launched in September 2014, the Increase Participation Plan is the biggest initiative the sports and fitness industry has undertaken to increase participation. SFIA has a top priority to pass the PHIT Act, and in turn, combat the inactivity pandemic. 

  • Personal Health Investment Today (PHIT) Act:  The PHIT Act is legislation pending in Congress which will allow Americans to use Pre-Tax Medical Accounts to pay for physical activity expenses. The PHIT Act will provide an incentive for adults and their children to get fit which will help prevent healthcare costs related to preventable chronic diseases.

Ready to take advantage of these member benefits? 

Questions about membership? Contact Chandler Hoffman, Manager, Business Development at choffman@sfia.org.

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