Promoting Sports & Fitness
Participation and Industry Vitality

SFIA Products and Services

Reasons to Join: Fitness
Educate, Represent and Service

Reasons to Join

Operating successfully in the fitness industry segment requires staying current on the latest consumer trends, understanding how regulatory changes can affect how you do business, and knowing where the industry is headed next. SFIA has you covered—join today, and read below to learn how SFIA membership specifically benefits the fitness industry segment.

Your Concern: Staying abreast of industry trends

The SFIA Solution: As the leading supplier of research for the sports, fitness, and active lifestyle industry, SFIA research publishes over 100 reports per year that will help you understand current trends and forecast for the future. Associate or non-profit members receive five select reports free each year – for a savings of more than $1,900. Need more? We also have sports specific research reports and offer custom research at a discount to our member companies.

Your Concern: Understanding specific fitness trends in the industry

The SFIA Solution: SFIA publishes the premier report that looks deeply at fitness trends in terms of participation habits in America. The Tracking the Fitness Movement Report, published annually, provides a comprehensive overview of the fitness industry and is available free to all SFIA members, a savings of $495.

Your Concern: Digesting in-depth research and understanding trends

The SFIA Solution: A series of 60-minute research webinars. Designed to highlight key insights from the major SFIA Reports, including the State of the Industry, Trends in Team Sports Report, and Tracking the Fitness Movement Report, these presentations feature insights from recognized industry researchers and are free to any employee from an SFIA member company – a savings $249 per webinar.

Your Concern: Navigating complicated legal and regulatory concerns

The SFIA Solution: The SFIA Legal Task Force provides members with access to a group of sports and fitness industry legal experts, located across the country, who can offer guidance and assistance when a member comes across an urgent legal hurdle. The Legal Task Force also gathers and disseminates pressing legal developments to the industry, keeping members current on the ever-changing landscape of legal risk and regulatory threats.

Your Concern: The Inactivity Pandemic

The SFIA Solution:  Launched in September 2014, the Increase Participation Plan is the biggest initiative the sports and fitness industry has undertaken to increase participation. SFIA has a top priority to pass the PHIT Act, and in turn, combat the inactivity pandemic. 

  • Personal Health Investment Today (PHIT) Act:  The PHIT Act is legislation pending in Congress which will allow Americans to use Pre-Tax Medical Accounts to pay for physical activity expenses. The PHIT Act will provide an incentive for adults and their children to get fit which will help prevent healthcare costs related to preventable chronic diseases.

Ready to take advantage of these member benefits? 

Questions about membership? Contact Chandler Hoffman, Manager, Business Development at choffman@sfia.org.

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