Promoting Sports & Fitness
Participation and Industry Vitality

SFIA Products and Services

Reasons to Join - Retailers
Educate, Represent and Service

Reasons to Join

As a retailer of sports and fitness goods, you are uniquely positioned within the industry. Operating successfully requires staying current on the latest consumer trends, understanding how regulatory changes could affect how you and your suppliers do business, and knowing where the industry is going next. SFIA has you covered—join today, and read below to learn how SFIA membership specifically benefits retailers of sports and fitness goods.

Your Concern: Staying abreast of industry trends

The SFIA Solution: As the leading supplier of research for the sports, fitness, and active lifestyle industry, SFIA research publishes over 100 reports per year that will help you understand current trends and forecast for the future. Associate or non-profit members receive five select reports free each year – for a savings of more than $1,900. Need more? We also have sports specific research reports and offer custom research at a discount to our member companies.

Your Concern: Digesting in-depth research and understanding trends

The SFIA Solution: A series of 60-minute research webinars. Designed to highlight key insights from the major SFIA Reports, including the State of the Industry, Trends in Team Sports Report, and Tracking the Fitness Movement Report, these presentations feature insights from recognized industry researchers and are free to any employee from an SFIA member company – a savings $249 per webinar.

You Concern: Staying current on pressing industry challenges

The SFIA Solution: The Thought Leadership Webinar Series offers timely insights, analysis, and expertise. Webinars are offered throughout the year and are free to any employee of an SFIA member company, a savings of $249 per person. Recent topics include:

  • Product Safety & Recalls - SFIA members are on the inside track for information on current and future changes to product safety regulations, including SFIA’s advocacy for the industry to Congress, CPSC and other regulatory bodies.

Your Concern: Making connections within the sports and fitness industry

The SFIA Solution: Forge valuable new connections, establish partnerships, and maintain current relationships in the industry at thought leadership events that include the executive-level Industry Leaders Summit, regulatory-focused Litigation, Regulatory & Risk Management Summit, annual High School & Collegiate Team Sports Rules Conference, and advocacy-focused National Health Through Fitness Day.

Your Concern: Navigating complicated legal and regulatory concerns

The SFIA Solution: The SFIA Legal Task Force provides members with access to a group of sports and fitness industry legal experts, located across the country, who can offer guidance and assistance when a member comes across an urgent legal hurdle. The Legal Task Force also gathers and disseminates pressing legal developments to the industry, keeping members current on the ever-changing landscape of legal risk and regulatory threats.

Your Concern: The Inactivity Pandemic

The SFIA Solution:  Launched in September 2014, the Increase Participation Plan is the biggest initiative the sports and fitness industry has undertaken to increase participation. SFIA has a top priority to pass the PHIT Act, and in turn, combat the inactivity pandemic. 

  • Personal Health Investment Today (PHIT) Act:  The PHIT Act is legislation pending in Congress which will allow Americans to use Pre-Tax Medical Accounts to pay for physical activity expenses. The PHIT Act will provide an incentive for adults and their children to get fit which will help prevent healthcare costs related to preventable chronic diseases.

Ready to take advantage of these member benefits?

Questions about membership? Contact Chandler Hoffman, Manager, Business Development at choffman@sfia.org.

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