Promoting Sports & Fitness
Participation and Industry Vitality

SFIA Products and Services

Good Sports Benefit Offer to SFIA Members

Good Sports offers several benefits to sporting goods & fitness manufacturers:

  • Operational:
    • Ability to take in products you are not able to sell—including returns from retailers; slight defects from manufacturing; older models; excess inventory
    • Ability to handle large quantities and get into the hands of kids in the greatest need
    • Limits internal resources spent on non-revenue generating activities 
    • National reach—ability to make donations across the country or in your own backyard 
    • Tax and financial benefits 


  • Strategic: 
    • Mission of increasing participation among youth in sports and fitness is clearly a strong fit with goals of sporting goods & fitness manufacturers 
    • Our work with media outlets and athletes has generated strong recognition of our work and provides an opportunity to include our equipment partners in that recognition 
    • Ability to integrate into new or existing cause marketing and/or community related activities 


  • Marketing: 
    • Logo included on website www.goodsports.org
    • Recognition on social media assets
    • Press releases generated and distributed for all major donations 
    • Ability to help national companies generate stories about their local community impact
    • Impact reports on all major donations - ability to share with employees, press and customers

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