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SFIA Releases In-Depth Individual Team Sport Reports

Date: 5/18/20


CONTACT:                                                                                          FOR IMMEDIATE RELEASE

Alli Schulman




SFIA Releases In-Depth Individual Team Sport Reports

SILVER SPRING, MD (May 18, 2020) – The Sports & Fitness Industry Association (SFIA) has released the first collection of its 2020 Single Sport Reports, including 23 individual sport reports in the team sports category. These reports provide a detailed analysis and breakdown of participation by various demographics, and by specific sport or fitness activity.

“Team sports participation in 2019 indicated countervailing trends,” said SFIA CEO & President, Tom Cove. “While only 7 of the 23 team sports that we track increased in participation, the team sports category, as a whole, increased in participation due to significant increases in traditional team sports, such as basketball, outdoor soccer and volleyball. Our Single Sport Reports allow businesses and organizations to gauge the health of each sport through a deep dive into the critical factors that influence each sport’s growth.” 

Each report tracks participation as defined by gender, participation frequency, age, geographic region, market size area, income, education level and cross-sport/activity participation. The following 23 team sport reports are now available:




       Football (Flag)

       Football (Tackle)

       Football (Touch)


       Ice Hockey



       Roller Hockey


       Soccer (Indoor)

       Soccer (Outdoor)

       Softball (Fast-Pitch)

       Softball (Slow-Pitch)

       Swimming on a Team

       Track & Field

       Ultimate Frisbee

       Volleyball (Beach/Sand)

       Volleyball (Court)

       Volleyball (Grass)



Results for the 2020 SFIA Single Sports and Fitness Reports were gathered by Sports Marketing Surveys USA, using the US Online Panel operated by IPSOS to conduct 18,000 dedicated online interviews in a nationwide sample of individuals and households during the 2019 calendar year. 

All 2020 SFIA Single Sport and Fitness Participation Reports are $99 (per report) to all current SFIA members and $295 for non-members. More information about these reports can be found by clicking here.


ABOUT SFIA: The Sports & Fitness Industry Association (SFIA), the #1 source for sport and fitness research, is the leading global trade association of manufacturers, retailers, and marketers in the sports products and fitness industry. SFIA seeks to promote sports and fitness participation, as well as industry vitality through research, thought leadership, public affairs, industry affairs and member services. For more information, please visit www.sfia.org.


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