SFIA

Promoting Sports & Fitness
Participation and Industry Vitality

SFIA Products and Services

Fitness Category Strong in the United States

Date: 6/23/20

 

CONTACT:                                                                                                     FOR IMMEDIATE RELEASE

Alli Schulman

aschulman@sfia.org

301.495.6321

 

Fitness Category Strong in the United States

SILVER SPRING, MD (June 23, 2020) – The Sports & Fitness Industry Association (SFIA) 2020 Single Sport Reports for all fitness activities are now available. The 24 individual fitness activity reports provide detailed analysis, showing year-over-year trends, and breakdown of participation by a multitude of demographic variables. The most popular fitness categories, boasting 50 to 100+ million participants, all increased in participation in 2019 - Treadmill (5.7 percent), Running/Jogging (1.2 percent), Walking for Fitness (0.4 percent) and Free Weights - Dumbbells/Hand Weights (0.3 percent). In addition, traditionally “niche” fitness activities are growing significantly. These activities include Yoga (6.0 percent), Barre (3.8 percent) and Stationary Cycling – Group (5.3 percent); which, in addition to reflecting healthy growth in 2019, also indicate they have been growing over the last five years.

“Participation rates for fitness activities have been strong and consistent,” said SFIA CEO & President, Tom Cove. “The fact that participation in nearly every category increased in 2019 reflects the breadth and importance of fitness in the United States. These reports provide readers with an unparalleled understanding of each activity on an individual basis, whether it be yoga, weightlifting, HIIT (high intensity training) or dance.”

“The fitness segment was robust going into 2020, and while the pandemic is deeply impacting the health club industry, all indications suggest home fitness activities and product sales will skyrocket this year under COVID-related restrictions,” Cove added.

Each report tracks participation as defined by gender, participation frequency, age, geographic region, market size area, income, education level and cross-sport/activity participation. The following 24 fitness reports are now available:


·       Aquatic Exercise

·       Barre

·       Boot Camp Style Training

·       Calisthenics

·       Cardio Kickboxing

·       Cross-Training Style Workouts

·       Dance, Step & Other Choreographed Exercise to Music

·       Elliptical Motion Training

·       Free Weights (Barbells)

·       Free Weights (Dumbbells/Hand Weights)

·       High Impact/Intensity Training (HIIT)

·       Kettlebells

·       Pilates

·       Rowing Machine

·       Running/Jogging

·       Stair Climbing Machine

·       Stationary Cycling (Group)

·       Stationary Cycling (Recumbent or Upright)

·       Swimming for Fitness

·       Tai Chi

·       Treadmill

·       Walking for Fitness

·       Weight/Resistance Machines

·       Yoga


Results for the 2020 SFIA Single Sports and Fitness Reports were gathered by Sports Marketing Surveys USA, using the US Online Panel operated by IPSOS to conduct 18,000 dedicated online interviews in a nationwide sample of individuals and households during the 2019 calendar year. 

All 2020 SFIA Single Sport and Fitness Participation Reports are $99 (per report) to all current SFIA members and $295 for non-members. More information about these reports can be found by clicking here.

 

ABOUT SFIA: The Sports & Fitness Industry Association (SFIA), the #1 source for sport and fitness research, is the leading global trade association of manufacturers, retailers, and marketers in the sports products and fitness industry. SFIA seeks to promote sports and fitness participation, as well as industry vitality through research, thought leadership, public affairs, industry affairs and member services. For more information, please visit www.sfia.org.

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