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What Categories are Trending in Sports, Outdoor & Recreation: Sales Data + Insights from The NPD Group

Date: 11/18/20

What are some of the hottest products in the sports, outdoor and recreation marketplace right now? See below for a taste of what's trending based on The NPD Group's retail sales data:

High Growth Sports, Outdoor & Recreation Categories

Growth in October    

Category

+348%

Total & Upper Body Weight Machines

+291%

Bicycle Trainers & Rollers*

+251%

Kayaks

+125%

Golf Club Sets

+110%

Smokers

Source: The NPD Group / U.S. Retail Tracking Service, October 2020 vs. 2019
*Based on September 2020 vs. 2019 sales

NPD's sports industry advisor Matt Powell says, “Staying fit while socially distant is the overarching theme that continues to drive sales for the outdoor and sporting goods businesses, and we see this shine through in all the products highlighted above. Consumers continue to invest in fitness equipment for the home. In many cases, these purchases are ‘one and done,’ but new opportunities with consumers lie in complimentary purchases, including add-on accessories and additional equipment to expand and diversify their fitness repertoire. Outdoor-related equipment from kayaks to golf is also experiencing phenomenal growth, driven by both new and existing participants. Spending more time at home has also heightened the demand for smokers, grills, and other backyard essentials. With the holidays around the corner, some may consider social-distance friendly gatherings and turn to those products that provide warmth and good food in the comfort of a backyard.”
 

For more information or to speak with Matt Powell, contact me at marissa.guyduy@npd.com or 516-625-2203.

 

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