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A Blizzard for Early Season Backcountry Equipment Sales as Consumers Set Their Sights on Cold Weather Outdoor Activities, Reports NPD

Date: 12/14/20

A Blizzard for Early Season Backcountry Equipment Sales as Consumers Set Their Sights on Cold Weather Outdoor Activities, Reports NPD

Port Washington, NY, December 14, 2020 – As consumers seek ways to be active, outside, and practice social distancing during the winter months, backcountry-related equipment sales in the U.S. grew a combined 76% in the opening months of this year’s snow season (August through October 2020) compared to the same period last year, according to The NPD Group.

Nordic and alpine touring equipment, splitboards, snowshoes, and backcountry accessories including beacons, probes, skins, and avalanche shovels, saw sales grow in the high double- to triple-digits to kick off the season. This is also a significant uptick compared to how backcountry product sales fared during last year’s 2019-2020 season as a whole.   

This early season growth builds upon what began to take shape in March. An acceleration of backcountry equipment sales began at the tail end of last season and was driven by internet sales as many parts of the country, including ski resorts, shut down. 

Looking at the snow sports equipment market in its entirety season-to-date, sales declined by 8% from August through October 2020 and this was driven by declines in alpine and snowboard equipment – the largest areas of the market.

“Consumers will continue to be active and seek another set of outdoor activities as temperatures drop and we move through the winter months. We can expect backcountry’s popularity to carry through this season and for product demand to grow, especially as the COVID-19 crisis and social distancing measures continue, ski resorts make operational changes to accommodate the circumstances, and skiers and snowboarders pursue alternatives to get their alpine fix,” said Matt Powell, NPD’s sports industry advisor. “I suspect backcountry product will sell out quickly and the market will run into inventory issues, which may slow the sales trend as we move into the peak selling season.”


Source: The NPD Group/ Retail Tracking Service, U.S. Dollar Sales


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About The NPD Group, Inc.
NPD offers data, industry expertise, and prescriptive analytics to help our clients grow their businesses in a changing world. Over 2,000 companies worldwide rely on us to help them measure, predict, and improve performance across all channels, including brick-and-mortar, e-commerce, and B2B. We have services in 19 countries worldwide, with operations spanning the Americas, Europe, and APAC. Practice areas include apparel, appliances, automotive, beauty, books, B2B technology, consumer technology, e-commerce, fashion accessories, food consumption, foodservice, footwear, home, juvenile products, media entertainment, mobile, office supplies, retail, sports, toys, and video games. For more information, visit npd.com. Follow us on Twitter: @npd_sports.

Press Contact:
Marissa Guyduy
+1 516-625-2203
marissa.guyduy@npd.com

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