McDAVID HIRES POOLE TO NEW POSITION OF MARKETING PRODUCT MANAGER
WOODBRIDGE, IL. – McDavid has named Melissa Poole to the newly created position of marketing product manager to support the company’s rapid growth of its protective apparel category, which features its patented HexPad technology.
Prior to joining McDavid, Poole worked in packaged retail goods in the home decor industry. She also has an extensive sales background in computer technology.
To accommodate its expansive global growth initiatives, McDavid is increasing and restructuring its marketing staff to focus primarily on the continued innovation of its product line.
“Melissa comes to us at a time when we are making dramatic changes in the way we bring products to market,” said Rey Corpuz, director of marketing at McDavid. “We are broadening our sports focus, as well as our channels of distribution. Melissa has a very strong sales and consumer packaged goods background, as well as great knowledge of the retail environment,” said Corpuz.
McDavid’s Hex Pad technology is ideal for any athlete participating in sports that feature body-to-ground and body-to-body contact. Hex Pad is made from hexagonal shaped pads which are permanently bonded to the apparel. It is lightweight, breathable and conforms and moves with the body.
While players in sports like football, basketball and lacrosse have already discovered the advantages of McDavid’s HexPad technology and make it a part of their equipment, athletes in a growing number of other sports including rugby, softball and hockey are also now discovering the benefits of HexPad.
McDavid is the leading manufacturer of sports medical products, protective equipment and protective apparel. Founded in 1969 by Dr Robert F. McDavid who designed and developed the first lateral protective knee brace in football. Over the years, McDavid has fast become the leader in the sports medical industry developing innovative products that protect and prevent injuries for the professional, collegiate and active individual. To learn more please visit www.mcdavidusa.com/.