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Participation and Industry Vitality

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Organized Sport Play Dominates Team Sports Market

Date: 6/23/09

JUPITER, FLORIDA – June 23, 2009 – While typically, when looking to grow your specific sport we tend to look at the topline results in terms of growth or loss without taking more time to  find out what goes into the numbers.  One of these factors that contribute to the growth or loss in participants is the venue where people choose to play these sports.   

 

The 2009 SGMA Sports Participation Study provides a great look at the places where people like to play their sports.  According to the most recent study, published earlier this year, over half of all team sports participation is done in an organized setting of one form or another.  We define organized sports as either a school oriented league setting and/or an organized recreational league.  The remaining team sports participants would rather play their sport on a casual or more un-organized venue.  For many of us that meant just going down to our local playground and playing in a game of “pickup” sports.  Below is a breakdown for all team sports play at the various venues.

 

There are some interesting variations between sports.   Basketball and touch football are the leading sports when it comes to un-organized play.  For the most part all you need to play those sports are a ball, a place to play, and a pair of sneakers.  Baseball, softball and soccer are among the sports that require a bit more in the way or people, equipment, and organization to play them.   With an understanding of the venue of play for sports participants, manufacturers and sports organizations that are committed to growing their sport can better understand the challenges that face them in terms of where people choose to play their sports. 


 

 

 

 

 


Sport

Organized

Un-organized

Other

Baseball

52%

44%

4.0%

Basketball

36%

60%

4.0%

Ice Hockey

48%

46%

6.0%

Football (Touch)

19%

77%

4.0%

Football (Tackle)

49%

49%

2.0%

Football (Flag)

48%

48%

4.0%

Soccer (Indoor)

70%

27%

3.0%

Soccer (Outdoor)

60%

36%

4.0%

Softball (Slow Pitch)

62%

35%

3.0%

Softball (Fast Pitch)

76%

19%

5.0%

 

 

The annual Sports & Fitness Participation Study is conducted using a sample of 40,000+ Americans.  The study collects detailed demographic and lifestyle data on participants in 117 sports and related activities.  If you would like to see a more detailed report for your specific sport, call Neil Schwartz at SGMA Research 561-427-0647 or via email at neil.schwartz@sportsmarketingsurveys.com.

 

SGMA Research is the exclusive provider research and analysis for SGMA.  Current studies include:

  • Annual Sports Participation Study
  • Individual Sport Reports
  • State of the Industry Report
  • Industry Shipments Report


The Sporting Goods Manufacturers Association (SGMA), the #1 source for sport and fitness research, is the leading global trade association of manufacturers, retailers, and marketers in the sports products industry.  SGMA helps lead the sports and fitness industries by fostering participation through research, thought leadership, product promotion, and public policy.  More information about SGMA membership, SGMA Research, and SGMA's National Health Through Fitness Day can be found at www.SGMA.com

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