Promoting Sports & Fitness
Participation and Industry Vitality

SFIA Products and Services

Grow Grassroots Sports Participation To Grow The Business

Date: 7/8/09

JUPITER, FLORIDA – July 8, 2009 – ‘Grassroots’ sports participation is where it all starts.  What motivates a young person to get involved in a particular sport or activity?  And, what keeps him or her involved over a longer period of time?   The ‘grassroots’ level is where decisions to participate are formed, habits created, and loyalties developed.  The upcoming Grassroots Sports Participation in America study by SGMA Research will take an in-depth look at how young people make their decisions to participate in a specific sport and then what motivates them to stay with it.  Use this data to better understand how to maintain interest and grow participation levels in your sports or activity.  You will also be able to track the strength of your sport compared to others.  

For brands, the 2009 economy has had many impacts on our business from top to bottom. Many have hinted that it is time to utilize a “get back to basics approach”.. It’s all about being able to impact your consumers at the grassroots level.  The grassroots is where customers make their decisions to use one brand over another.  What influences this decision and then what keeps them attached over time.  In addition, the study will look at why customers decide to make the switch to use a different brand and what motivates that decision.
In the upcoming Grassroots Sports Participation in America study, SGMA Research will take a look at the specific reasons why a person decides to stop playing a specific sport or activity.   In addition, the study will include full ‘churn’ numbers and analysis for all sports included in the study.  If you are interested in learning more about this study, please contact Neil Schwartz at SGMA Research – neil.schwartz@sportsmarketingsurveys.com or 561.427.0647.

The annual SGMA Sports and Fitness Participation Study is conducted using a sample of 40,000+ Americans.  The study collects detailed demographic and lifestyle data on participants in 117 sports and related activities.  If you would like to see a more detailed report for your specific sport, contact Neil Schwartz at SGMA Research -- 561-427-0647 or neil.schwartz@sportsmarketingsurveys.com.  SGMA Research is also ready to handle any sort of custom research project that you may need.

SGMA Research is the exclusive provider research and analysis for SGMA.  Current studies include:

  • Sports and Fitness Participation Study
  • Individual Sport Reports
  • State of the Industry Report
  • Industry Shipments Report

The Sporting Goods Manufacturers Association (SGMA), the #1 source for sport and fitness research, is the leading global trade association of manufacturers, retailers, and marketers in the sports products industry.  SGMA helps lead the sports and fitness industries by fostering participation through research, thought leadership, product promotion, and public policy.  More information about SGMA membership, SGMA Research, and SGMA's National Health Through Fitness Day can be found at www.SGMA.com.

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