Profiting from the Economic Upturn
Entering European Markets is Profitable
To learn more about SGMA's European Help Desk visit www.sgma.com/europeanhelpdesk
Munich, Germany -- October 16, 2009 -- According to the International Monetary Fund, the current European recession has shown signs of rebounding. Although the economy is still fragile, the pickup in global trade may prove stronger and longer lasting than originally anticipated. The forecast is for business to remain stable for QIV of 2009 and then give way to recovery in 2010. In an EU survey carried out in 13 countries, it was confirmed that regions within the EU's countries play a crucial role in economic recovery according Christina Diegelmann, Senior Policy Coordinator for the Assembly of European Regions. The AER survey found that a country's economic performance can (in addition to financial competencies and resources) be improved with more competencies in recreation, culture and health (healthy lifestyle).
With this outlook in mind, it is now more critical than ever to analyze growth potential and make plans for expansion into other distribution networks. The SGMA has, in anticipation of this economic upswing, created an exclusive platform for members to enter new European markets with marginal additional costs.
The SGMA European Help Desk, is run in cooperation with 2 prominent Munich based sports industry consultants, Dr. Jochen Schaefer, sports industry legal counsel, and Tanya Carter of The Missing Link Brand Engineers. The European Help Desk (EHD) offers a three step solution for SGMA members which includes a micro website, special member rates and internationally recognized legal, sales and marketing advice and execution.
In the first step, SGMA Members can access initial free advise on a strictly confidential basis from the Munich based teams (charges may be incurred based on advice), and based on their needs the companies can either receive strategic or operative plans. Finally, if members decide to move ahead with European expansion, the European based advisors have teams in place to physically execute agreed upon strategy thus providing outsourced sales, marketing and legal advise without companies needing to open costly European branches.
In short, SGMA members have exclusive advice instantly at their fingertips which normally would be next to impossible to find independently as well as well known sources that would be unaffordable at 'off the shelf' prices.
To learn more about SGMA's European Help Desk visit www.sgma.com/europeanhelpdesk .
The Missing Link Brand Engineers team includes an American-born partner, Tanya Carter, with 18 years of sports industry experience as head of international sales and marketing divisions for companies such as Olin Skis, PreSkis, K2 Skis and LOWA boots. The management team is rounded up with product developers who hold international product patents and even a partner that brings retail experience to the table as a former Intersport shop owner, one of Europe’s oldest and biggest sports industry buying groups.
The Sporting Goods Manufacturers Association (SGMA), the #1 source for sport and fitness research, is the leading global trade association of manufacturers, retailers, and marketers in the sports products industry. SGMA helps lead the sports and fitness industries by fostering participation through research, thought leadership, product promotion, and public policy. More information about SGMA membership, SGMA Research, and SGMA's National Health Through Fitness Day can be found at www.SGMA.com .