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16 Eurozone Countries Out of Recession

Date: 11/17/09

Consumers Increase Spending and are Open for New Products
To learn more about SGMA's European Help Desk visit www.sgma.com/europeanhelpdesk

Munich, Germany -- November 17, 2009 -- The BBC reports that the eurozone economy has grown in the 3rd quarter of 2009. Eurostst, the European Union's statistics agency confirmed that the GDP (Gross Domestic Product) for 16 countries using the euro, expanded by almost 0.5% after five quarters of contraction. France (0.3% GDP growth) and Germany (0.7% GDP growth) have flourished the most, both reporting consecutive growth in the 2nd and 3rd quarter of 2009. "The German economy has emerged from the deep recession earlier and faster than many had thought" states ING economist Carsten Brzeski. Additional countries (some non EU) have also reported consistent growth; these being the UK, Sweden, Italy, Austria and Slovakia.

The steady growth in the eurozone can be attributed in part to consumer spending as well as government stimulus packages and in Germany - the largest EU economy - an improved industrial production. Stronger exports also have played a role in the growth. 

As most companies who are interested in expanding internationally know, such expansion doesn't happen overnight.  Therefore, the European Help Desk recommends opening lines of communication regarding EU expansion NOW in order to be informed and 'make a move' at the right time and in the right way. "We have seen many foreign companies take the EU market by storm; applying techniques and strategies that have worked outside of the EU. On average in our experience, these companies pull out of their EU expansion within one year due to (in many cases) substantial losses. Besides the financial loss (and perhaps more damaging) is the trust that is lost by european consumers which is the biggest aspect that non-european companies fail to acknowledge. Europeans don't ride trends and forget brands as quickly as in other parts of the world. If you mess up, they remember when you knock on their doors again," comments Tanya Carter of The Missing Link Brand Engineers. "The SGMA  European Help Desk has been designed to avoid such typical pitfalls," states Jochen Schaefer, sports industry legal council.

The European Help Desk (EHD) offers a three step solution for SGMA members which includes a micro website, special member rates and internationally recognized legal, sales and marketing advice and execution for SGMA members considering expansion into the european market.

In the firt step - SGMA Members can access initial free advise on a strictly confidential basis from the Munich based teams (charges may be incurred based on advise), and based on their needs the companies can either receive strategic or operative plans. Finally, if members decide to move ahead with european expansion, the european based advisors have teams in place to physically execute agreed upon strategy thus providing outsoured sales, marketing and legal advise without companies needing to open costly european branches.

In short, SGMA members have exclusive advice instantly at their fingertips which normally would be next to impossible to find independently as well as well-known sources that would be unaffordable at "off the shelf" prices.

To learn more about SGMA's European Help Desk visit www.sgma.com/europeanhelpdesk .

The Missing Link Brand Engineers team includes an American-born partner, Tanya Carter, with 18 years of sports industry experience as head of international sales and marketing divisions for companies such as Olin Skis, PreSkis, K2 Skis and LOWA boots. The management team is rounded up with product developers who hold international product patents and even a partner that brings retail experience to the table as a former Intersport shop owner, one of Europe’s oldest and biggest sports industry buying groups.

The Sporting Goods Manufacturers Association (SGMA), the #1 source for sport and fitness research, is the leading global trade association of manufacturers, retailers, and marketers in the sports products industry.  SGMA helps lead the sports and fitness industries by fostering participation through research, thought leadership, product promotion, and public policy.  More information about SGMA membership, SGMA Research, and SGMA's National Health Through Fitness Day can be found at www.SGMA.com .

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