Promoting Sports & Fitness
Participation and Industry Vitality

SFIA Products and Services

Athletic Directors and Coaches Get Their Chance to Speak Out

Date: 1/26/10

JUPITER, FLORIDA – January 26, 2010 – For the past seven years, SGMA Research and its research partners have been conducting the annual Team Dealer Research Study.  Over the years, this report has served as the only meaningful research in this category of business.  This year, SGMA Research plans to take this one step further and look more deeply into the team sports business with its first-ever nationwide survey of athletic directors and coaches -- Athletic Directors and Coaches Buying Habits and Brand Study.

Working together with the NIAAA and the NFHS, SGMA Research aims to uncover a number of key issues and challenges designed to help manufacturers and retailers maintain their relationships and grow their respective businesses.

The survey will look at a number of key areas when it comes to athletic directors’ and coaches’ buying habits, behaviors, budgets, buying process and much more. In addition, the study will provide brand share and brand strength ratings across the main team sports:  baseball/softball/, basketball, football, soccer and volleyball. 

“This is the first study of its kind that has ever been done in the team market,” said Keith Storey, vice president of SGMA Research.  “It is a great chance to understand the needs, challenges and also brand preferences when it comes to making purchase decisions for things like uniforms, equipment, inflatables and facility related purchases.”

SGMA Research plans to put this study into the field in the middle of February and anticipates having data available for the SGMA/NFHS/NCAA Rules Meeting on April 21st in Indianapolis.

If you would like to learn more about the first-ever Athletic Directors and Coaches Buying Habits and Brand Study, please contact Neil Schwartz at SGMA Research (561-350-5502 or neil.schwartz@sportsmarketingsurveys.com) .

SGMA Research is the exclusive provider research and analysis for SGMA.  Current studies include:

  • Annual Sports & Fitness Participation Study
  • Individual Sport Reports
  • State of the Industry Report
  • Industry Shipments Report
  • Custom Quantitative and Qualitative Research

The Sporting Goods Manufacturers Association (SGMA), the #1 source for sport and fitness research, is the leading global trade association of manufacturers, retailers, and marketers in the sports products industry.  SGMA helps lead the sports and fitness industries by fostering participation through research, thought leadership, product promotion, and public policy.  More information about SGMA membership, SGMA Research, and SGMA's National Health Through Fitness Day can be found at www.SGMA.com .

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