Promoting Sports & Fitness
Participation and Industry Vitality

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SGMA’s Single-Sport Participation Studies: Available Now

Date: 6/7/10

SILVER SPRING, MD – June 8, 2010 – If you need an accurate profile of today’s sports and fitness participants, then you should order SGMA’s Single-Sport Participation Studies.  Right now, more than 100 sports and fitness participation reports are available online at www.SGMA.com.  Each report contains statistical participation charts, key information on participation trends in recent years, participation profiles by gender, and a list of ‘Fast Facts.’  In addition, these reports will reveal demographic data on the geographic location of today’s athlete, their average age, participation venue, and household income.  This is the seventh straight year that this research has been made available by SGMA.

SGMA’s Single-Sport Participation Studies contain information not found in SGMA’s Sports, Fitness, & Recreation Participation Topline Report.  For instance, each report features a map of the U.S. which showcases participation data based on geographic regions.

The sports and activities range from fitness pursuits like treadmills and elliptical machines to water sports such as snorkeling and scuba diving to team sports like baseball and flag football to individual sports like running and bowling.

For SGMA members, the reports are $90.  For non-members, the reports will be $140.  They are available in the Adobe PDF format.  Any specific report can be downloaded at www.sgma.com/reports -- click on Research Reports and then click on any sport study in the list under the heading Single Sport Reports.

The Sporting Goods Manufacturers Association (SGMA), the #1 source for sport and fitness research, is the leading global trade association of manufacturers, retailers, and marketers in the sports products industry.  SGMA helps lead the sports and fitness industries by fostering participation through research, thought leadership, product promotion, and public policy.  More information about SGMA membership, SGMA's Sports Research Partnership, and SGMA's National Health Through Fitness Day can be found at www.SGMA.com.

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