SGMA Identifies America's Fittest Cities
This Country’s Most & Least Fitness-Oriented Cities Are Revealed
San Francisco Is 11th; Chicago Ranked 14th; DC Is 25; New York Is 26th
The figures in the charts below indicate the percentage of residents in each city which participate in at least one fitness pursuit at the ‘core’ level, which is at least 50 times a year.
The Top Ten ‘Fitness-Oriented’ Cities in the
|Rank||City||% of ‘Core’ Fitness Participants|
|1.||San Diego, CA||54.5%|
|3.||Miami/Fort Lauderdale, FL||50.2%|
|5.||Los Angeles, CA||49.0%|
|7.||Las Vegas, NV||48.1%|
|8.||Dallas/Fort Worth, TX||47.7%|
Source: Sporting Goods Manufacturers Association (SGMA)
“The overall fitness category continues to be the most popular one among active Americans,” said Keith Storey of Sports Marketing Surveys which conducted the study for SGMA. “In this year’s report, we took a look at what we like to call ‘core’ fitness levels of those people that like to participate in at least one fitness activity 50 or more times a year. This can be anything from running on a treadmill to lifting weights to Pilates.”
“In 2009, 124 million Americans were ‘core’ participants in at least one fitness activity,” said SGMA President Tom Cove. “It is our objective to increase the number of people that are active. If we can ‘move the needle’ in the right direction, obesity levels and obesity-related health issues that are plaguing this country will drop.”
“In the greater
“We sponsor a wellness & prevention program called Live Well-Carolinas, which encourages people to re-focus their behaviors as they relate to exercise and nutrition,” said Russ Guerin, executive vice president of business development and planning, Carolinas HealthCare System, which is based in Charlotte. “Our program, which is affiliated with the network of local YMCAs, has completely transformed the lives of many people who have lost tons of weight and many inches around the waistline.”
Bottom Ten (out of 50) ‘Fitness-Oriented’ Cities in the
|Rank||City||% of ‘Core’ Fitness Participants.|
|42.||San Antonio, TX||40.4%|
|45.||St. Louis, MO||40.1%|
|46.||Grand Rapids/Kalamazoo/Battle Creek, MI||40.1%|
Tracking the Fitness Movement is extracted from SGMA’s annual national participation study, the Sports & Fitness Participation Topline Report, which utilizes a sample of more than 40,000 Americans, ages six and older. There are 117 separate activities included in this research study.
Within this report, there’s a ‘Data Bank’ which provides demographic details on fitness activities ranging from aerobics to treadmills to yoga. Within each activity, there are charts and graphs which list total participants; participation by gender; the average age of the participant; the participant’s average household income; and the participant’s average number of days of play in any given activity. Those figures are available for both total participants and ‘core’ participants. Finally, there’s an analysis of the participation based on age groups and on ‘frequent,’ ‘regular,’ and ‘casual’ play.
This report is available free of charge to full members of SGMA. Members of the news media can obtain a copy of SGMA’s Tracking the Fitness Movement (2010 edition) by contacting SGMA’s Mike May (firstname.lastname@example.org). Members of the editorial media are encouraged to reproduce and reprint any portion of Tracking the Fitness Movement, as long as SGMA is listed as the source.
The Sporting Goods Manufacturers Association (SGMA), the #1 source for sport and fitness research, is the leading global trade association of manufacturers, retailers, and marketers in the sports products industry. SGMA helps lead the sports and fitness industries by fostering participation through research, thought leadership, product promotion, and public policy. More information about SGMA membership and SGMA's National Health Through Fitness Day can be found at www.SGMA.com.