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New Workout Kits From SHAPE Magazine & Fitness EM Support the Breast Cancer Research Foundation (BCRF)

Date: 10/1/10

Fitness EM to make $10,000 donation to BCRF

Uxbridge, MA (October 1, 2010) – Fitness EM and SHAPE Magazine continue to expand their line of dedicated products designed to meet the fitness training needs of today’s women. The latest addition in the product series was inspired by the SHAPE Pilates for Pink fundraising event and includes the Limited Edition Pilates/yoga mat, the Pilates Home Workout Kit, and the Pilates Body Shaping Kit. Sales of these products will contribute towards Fitness EM’s $10,000 donation to The Breast Cancer Research Foundation.

The Pilates for Pink workout kits feature home exercise tools designed to improve body tone, balance, flexibility and strength in minimum time with incredibly fun, effective Pilates-style routines for all fitness levels. The products feature workouts designed by the magazine’s expert trainers and editorial staff and also include a free 1-year subscription to SHAPE Magazine.

“Five years ago, SHAPE developed Pilates for Pink, a special awareness campaign and fundraising initiative in support of BCRF which has helped us raise over $580,000 for the cause,” said Editor-in-Chief of SHAPE Valerie Latona. “We are excited to expand the program with Fitness EM to include the Pilates for Pink workout products that provide our readers with the tools to help them Get Fit and Give Back.”

“The Breast Cancer Research Foundation is proud of the long-standing partnership with SHAPE Magazine through their Pilates for Pink program,” said Robbie Finke Franklin, BCRF Director of Marketing. “Partnering with SHAPE to promote the importance of exercise was a natural synergy and underscores BCRF’s mission of prevention and a cure for breast cancer in our lifetime. We are thrilled to have the support from Fitness EM with the SHAPE Pilates for Pink home fitness equipment.”

“Fitness EM is excited to partner with SHAPE and BCRF for this important cause,” said Donna Savage, President and cofounder of Fitness EM. “We are glad we can use our product innovation in a way to raise money towards a cure while providing products to women seeking a healthy, active lifestyle.”

The SHAPE Pilates for Pink product series is available at theSHAPEstore.com and the following retailers; DICK’s Sporting Goods, Academy, Amazon.com, and MC Sports.

About SHAPE Magazine
SHAPE, the global leader in the active lifestyle category, provides today's woman with inspiring, trusted editorial to enrich her mind and body. SHAPE is published by Weider Publications, Inc., the most influential publisher of the world's leading health, fitness and active lifestyle magazine brands. Log on to www.shape.com for the latest in fitness, beauty and fashion.

About The Breast Cancer Research Foundation®
The Breast Cancer Research Foundation® was founded in 1993 by Evelyn H. Lauder as an independent, not-for-profit organization dedicated to funding innovative clinical and translational research. The Foundation supports scientists at top universities and academic medical centers worldwide conducting the most advanced and promising breast cancer research that will help lead to prevention and a cure in our lifetime. Currently, more than 88 cents of each dollar donated to the Foundation goes directly to breast cancer research and awareness programs. For more information about BCRF, visit www.bcrfcure.org.

About Fitness EM
Fitness EM, LLC, headquartered in Uxbridge, MA, a leader in the women’s fitness equipment industry since 1997, strives to empower women with solutions that educate, motivate, and inspire them to lead an active, healthy lifestyle. Fitness EM is an innovator in the design of personal training products and holds over 20 patents within a portfolio of more than 100 products which are marketed under several brands. Visit www.fitnessem.com for information about Fitness EM brands and products.


Contact: Kathy O'Connell Johnson

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