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Tampa Bay Derby Darlins “Gear Up” with McDavid® for Tournament

Date: 3/2/11

Media Contact:
Lauren Novo
850-412-0300
Lauren@Team180.com

FOR IMMEDIATE RELEASE
Wednesday, March 2, 2011


Tampa, Fla. – Wednesday, March 2, 2011 – Nine nationally-ranked roller derby teams consisting of almost 200 A-team skaters will go head to head this weekend in the Franky Panky tournament at the University of South Florida. As the side swiping and wipeouts commence, one team will have the advantage of being protected by the same gear that keeps top NBA players on the court and NFL athletes on the field.

Chicago-based McDavid® has been chosen as the official protective apparel and sports medicine partner of the Tampa Bay Derby Darlins for 2011 Franky Panky. The competitors will gear up in ladies HexPad Roller Derby Shorts. HexPad is an exclusive and proprietary technology that bonds small hex-shaped athletic pads right onto the fabric, creating a lightweight and breathable protective layer that moves with and conforms to the athletes.

“These women are true athletes and need to be protected accordingly,” Rey Corpuz, director of marketing for McDavid® said. “They aren’t just skating – they are moving at full speed, getting knocked around and oftentimes thrown to the ground. The shorts will absorb much of the impact when that happens.”

This is not the first time McDavid® has been championed throughout the roller derby scene. In Actress/Director Drew Barrymore’s 2009 film, Whip It, McDavid® outfitted the stars and stunt doubles with the same protective apparel that the Derby Darlins are using this weekend.

“If you’ve ever wiped out while skating, you know that it hurts the tail bone and hips,” Corpuz said. “Just imagine how much more it hurts for roller derby competitors, who are racing at their highest capacity. It’s not a coincidence that HexPad is increasingly being used in this sport.”

The Tampa Bay Derby Darlins will compete in the gear, but other attending teams will have a chance to win HexPad knee, elbow and shin pads during a raffle at Franky Panky. McDavid® will also distribute specialty items, including koozies and stickers.

McDavid® products are used by more than 90 percent of professional basketball teams, 50 percent of professional football teams, most collegiate teams and across almost every sport.  For more information, visit http://www.mcdavidusa.com.

To learn more about the Tampa Bay Derby Darlins, check out their website: http://www.tampabayderbydarlins.com/j/

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