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Sportcraft Launches Retail B2B Exchange

Date: 3/23/11

New Web Portal to Grant Easier Ordering and Inventory Access for Independent Retail Partners Nationwide

BUDD LAKE, NJ (March 23, 2011) – Sportcraft® Ltd., America’s leading manufacturer of indoor and outdoor sports products and accessories including table, lawn and tailgating games, dartboards, volleyball, badminton, billiards and table tennis, today announced the launch of its new B2B exchange, a new web portal granting independent retailers access to find and view available inventory, identify distribution centers and purchase products at wholesale prices, conveniently, 24 hours a day.  

Sportcraft’s new B2B exchange was created for small, independent retailers – such as campgrounds, local sporting goods stores, general merchandise retailers and more – that do not have the buying power of the major nationwide chains.  These retailers can register at www.sportcraft.com by clicking the “Wholesale Partners,” then “New Customers” links at the bottom of the page.  Following the prompts, retailers are required to enter their company contact information and Tax ID number.  After verification from Sportcraft’s finance department, the retailer will be able to sign in, check inventory and distribution centers and place orders at their convenience.

“We are pleased to announce the launch of our new retail B2B exchange,” said Jeff Kambak, senior vice president of sales for Sportcraft Ltd.  “This new initiative will greatly benefit smaller, independent retailers nationwide.  As the largest manufacturer in family recreation, Sportcraft has excellent buying power, allowing us to negotiate the best prices available. We take those savings and pass them on to our retail partners.  We believe that our B2B exchange will help smaller stores improve inventory turns and gross margin return on investment by helping to manage their stock purchases more efficiently.”

Sportcraft’s new B2B exchange will also provide retailers with two new payment options; credit card or terms that may be extended based on a credit review.  Additionally, new customers will receive a 10 percent discount off their first order (shipping excluded) by simply entering the promo code, B2BLAUNCH10, during check out.

Sportcraft products are available at independent and major retailers nationwide including Target, Wal-Mart, Sears, Kmart, Costco, Sports Authority, Dick’s Sporting Goods, Toys “R” Us and many more.  For more information on Sportcraft product purchase, instruction manuals, game rules, retailers, warranty, replacement parts or customer service, please call 1-(800) 526-0244 or visit www.sportcraft.com.  

About Sportcraft, Ltd.
For over 80 years, Sportcraft Ltd. has been America’s industry leading supplier of home recreational indoor and outdoor sports products and accessories  including table and lawn games, fitness equipment, darts, dartboards, volleyball and badminton sets, billiards and table tennis.  Sportcraft also manufactures the Classic Sports line and markets officially licensed products under ESPN, Easton, AMF and Unicorn brands.  Sportcraft products are available at major retailers nationwide including Target, Wal-Mart, Sears, Kmart, Costco, Sports Authority, Dick’s Sporting Goods, Toys “R” Us and many more.  Jack Toolan is the president and chief executive officer of Sportcraft Ltd., which is headquartered in Budd Lake, New Jersey and operates warehousing and distribution centers in, Los Angeles, Toronto and New Jersey.  For more information on Sportcraft products, instruction manuals, game rules, retailers, warranty, replacement parts or customer service, please call 1-(800) 526-0244 or visit www.sportcraft.com

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For more information, or to schedule an interview, please contact:
Brian M. Lowe or Lisa Romeo of BML Public Relations at 973/337.6395 or blowe@bmlpr.com.
 

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