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Ashaway Meets Demand for Softer Playing, More Powerful Tennis String with DynamiteŽ 17 Soft

Date: 4/25/11

-- Zyex® multifilament core technology provides soft power, reduces tension loss
-- Special surface braid maximizes control, increases spin

Ashaway, RI – In response to increased market demand for tennis strings that are easier on the arm and yet deliver more power, Ashaway has introduced Dynamite® 17 Soft. Utilizing a new Zyex® multifilament fiber core technology, Dynamite 17 Soft provides the increased power and tension holding characteristics of the original Dynamite strings, but also provides a softer feel for enhanced ball control.

"Players are increasingly disillusioned with high-end, polyester monofilament strings," said Steve Crandall, Ashaway's Vice President of Marketing, "They are hard on the arm, and most recreational players don't hit the ball hard enough to take advantage of them."

Dynamite 17 Soft offers these players a better solution. Advances in Zyex filament technology have allowed Ashaway to produce new multifilament core packages with increased linear density and more cross-sectional strength. Dynamite 17 Soft is a thinner, stronger, lighter-weight tennis string that provides softer feel, more power, and improved ball control.

"Both recreational and professional players are looking for the added 'bite' thinner strings provide," Crandall added. "They also want more power. Plus, the increasingly active senior set wants a string that plays softer and is more forgiving to aging joints and muscles."

Dynamite 17 Soft has been engineered to maximize power and resilience, providing a softer string bed with both excellent grip and feel, and the power to hit deep, fast shots. The multifilament Zyex core maintains tension throughout the playing life of the string, and a specially woven surface braid helps maximize control and increase ball spin.

Bright fluorescent green in color, Dynamite 17 Soft is available in 40 ft sets (12 m) and 360 ft reels (110 m). Because of the tension holding properties of Zyex, Ashaway recommends stringing at approximately 10-15% less than normal tension, up to a maximum of 60 lbs.

Ashaway Racket Strings are made by Ashaway Line & Twine Mfg. Co., the only U.S. manufacturer of string for squash, tennis, racquetball, and badminton. Operated by the Crandall family since 1824, Ashaway has been making racquet strings since 1949, and is responsible for several important technical innovations. Ashaway is the Official String of USA Racquetball and the Women's International Squash Players Association. Ashaway Line & Twine Mfg. Co. also makes braided products for medical and industrial applications. For more information visit www.ashawayusa.com

For additional product information, contact:
Ashaway Line & Twine Mfg. Co.
PO Box 549
Ashaway, RI 02804 USA
Tel: (800) 556-7260 (U.S. only) or +1 (401) 377-2221
Fax: +1 (401) 377-9091
Website: http://www.ashawayusa.com
Email: sales@ashawayusa.com


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