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NorthPole and Krenzien, Krenzien and Associates Form Partnership

Date: 5/24/11

New Partnership to Better Serve the Outdoor Industry

Washington, MO / Chicago, IL – NorthPole Limited (NorthPole), a leading manufacturer of innovative outdoor equipment, recently finalized a representation agreement to expand its already robust market representation with Krenzien, Krenzien, and Associates (KKA), an industry leader in sporting goods marketing, to represent NorthPole in marketing its outdoor products.

“We are very excited to have partnered with Krenzien, Krenzien and Associates”, said Steve Fleischli CEO and Member of the Board of Directors for NorthPole.  “There lies here a unique opportunity for 2 firms with over 100 years of combined industry experience to bring the quality, value and assortment expected from our retailer partners and ultimately the end consumer, to more of America’s population.”

KKA has built a nearly 80 year history of providing diversified and unmatched service to retail partners in the Sporting Goods arena on behalf of manufacturers and distributors.

NorthPole has built a more than a 30 year strong history of manufacturing and distribution. NorthPole owns 3 factories in China and 2 factories in Bangladesh. The newest factory in Bangladesh will nearly triple current capacity.  NorthPole has also more than doubled its production capacity in China, farther from the coastal cities, where there is less pressure on cost of living, wages and significantly reduced or non-existent labor migration during Chinese New Year.  NorthPole is the only large-scale manufacturer with owned facilities in the 2 most desirable global production locations, offering flexibility and long term stability.

“Through this partnership with NorthPole, we now have direct access to the factories whose products we represent.  This is a powerful and unique opportunity given that much of the sporting goods industry is serviced by mid-tier importers, agents and distributors”, says Steve Krenzien, Owner of Krenzien, Krenzien and Associates. 

About NorthPole Limited:
Established in 1979 and growing to more than 4,400 employees, NorthPole is a global leader in outdoor and recreational products.  NorthPole manufactures and distributes camping tents, sleeping bags, gazebos and screen-houses, camp chairs, outdoor furniture and other related outdoor accessories from company owned facilities in China and Bangladesh.

Customers include leading retailers across mass, sporting goods and specialty channels worldwide. The company provides Private Label and Branded product assortments.

For more information on NorthPole Limited, please call 636-239-2434 / 1-888-476-2267 or visit www.northpoleltd.com.

About Krenzien, Krenzien & Associates:
Krenzien, Krenzien & Associates (KKA), established in 1932, brings and extensive background in representation of factories across the globe for all the major retailers, cataloguers, distributors and dealers.

For more information, please call 847-498-0400 or email to Steve Krenzien at:  stevekrenzien@krenzien.com

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