SFIA

Promoting Sports & Fitness
Participation and Industry Vitality

SFIA Products and Services

McDavid USA Announces New Global Marketing Leadership Team

Date: 11/10/11

Thursday, Nov. 10, 2011 – CHICAGO – Chicago-based protective performance apparel and sports medical products manufacturer McDavid USA announced today the hiring of Mary Horwath as its Vice President of Global Marketing. This newly-created position will be responsible for strategic brand direction, creative communications, and the development of product and marketing initiatives. 
 
“Mary joins us as we seek to become a more innovative, integrated and agile global brand with all marketing parts working strategically together towards the common goal,” said company Co-founder and President Bob McDavid. “With expertise in consumer marketing, brand building, product development and a deep understanding of the sporting goods industry, her marketing leadership will be invaluable as the company pursues significant growth over the next several years.”
 
Through her career, Horwath has worked with such sports and lifestyle brands as Polaris, K2, Atlas/Tubbs, Shock Doctor and the U.S. Freestyle Ski Team. Horwath is most well-known for her work at Rollerblade where, as Vice President of Marketing, she helped steer the company from start-up to $150 Million in sales in eight years.
 
"Few brands can claim true testimonials from athletes at the highest level, but McDavid is the real deal," stated Mary Horwath, Vice President Global Marketing, "Our mission will be to help spread the word that McDavid is an essential part of every athlete's training, motivation and success."
 
Reporting to Mary will be Rey Corpuz, who joined the company in 2008 and has been promoted to Senior Director of Product Marketing. Corpuz will now focus exclusively on the management and innovation of new products.
 
ABOUT MCDAVID
Headquartered in Chicago, Illinois, McDavid manufactures and markets protective performance apparel and sports medical products to athletes, sporting goods retailers, sports teams, athletic trainers and medical suppliers throughout North America, Asia, and Europe. As the industry leader in sports medical products, McDavid is the most widely used and recommended brand of braces among sports medical professionals, and the originator of HEXPAD, the pioneering technology that created the protective apparel category now worn by a majority of college and professional football and basketball players, as well as growing number of athletes in many sport categories.  www.mcdavidusa.com

Media Contact:
Lee Gordon
Lee@Team180.com
904-860-8848

Copyright © 2020 SFIA • All Rights Reserved

Subscribe to Our SFIA Weekly E-Mail List

Enter Your E-Mail Address:

No, thanks