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SGMA Participation Reports Available: On A Sports-By-Sport Basis'

Date: 5/22/12

Data Available in PDF Format and in Excel

SILVER SPRING, MD – May 22, 2012 –
According to SGMA Research, overall participation in lacrosse has grown by more than 40% since 2010, 52% of all baseball players are considered ‘frequent’ participants (those playing 25+ days/year), and 53 million U.S. residents are working out on a treadmill these days.  Those figures (and many, many more) can be found in one of many Single-Sport Participation Studies by the Sporting Goods Manufacturers Association (SGMA).  If you are looking for an accurate profile of today’s athletic, sports, and fitness participants, then acquire one of the Single-Sport Participation Studies by SGMA.  They are available online at www.SGMA.com. 

Each report contains statistical participation charts for one of more than 85 sports and activities.  With access to these studies, the reader is able to go deep into participation trends for each sport with detailed demographic profiles by gender, participation frequency and cross-sport participation.  In addition, these reports will reveal key demographic data such as their average age and household income.  This is the ninth straight year that this research has been made available by the research team at SGMA.

SGMA’s Single-Sport Participation Studies contain additional information from what is available in SGMA’s Sports, Fitness, & Recreation Activities Topline Participation Report.  For instance, each report features a map of the U.S. which showcases participation data based on geographic regions.  Additionally, SGMA can now bring this data down to the local and regional level on request. 

New sports featured in the study include boxing for fitness, boxing for competition, swimming for fitness, swimming for competition, mixed martial arts for competition, and mixed martial arts for fitness.

“These one-of-a-kind participation studies enable the reader to get a clear understanding of what parts of the country have higher levels of interest in some sports more than others,” said SGMA President Tom Cove.

The athletic endeavors range from conditioning activities like pilates training, tai chi and yoga to water sports such as snorkeling, scuba diving, and fitness swimming to racquet sports like tennis, racquetball, and table tennis to team sports like basketball, ice hockey, and soccer to individual sports like running, bowling, and inline skating.

The data is generated from more than 38,000 nationwide participants using online surveys and reflects the total U.S. population ages six and above.  These reports are user friendly and provide key information attainable only through SGMA.

For SGMA members, the reports are $99 apiece.  For non-members, the reports will be $175 apiece.  They are available in the Adobe PDF format and they are also available in Excel format (at no additional charge).  Any specific report can be downloaded at www.SGMA.com -- click on Research Reports and then click on any sport study in the list under the heading Single Sport Reports.

The Sporting Goods Manufacturers Association (SGMA), the #1 source for sport and fitness research, is the leading global trade association of manufacturers, retailers, and marketers in the sports products industry.  SGMA helps lead the sports and fitness industries by fostering participation through research, thought leadership, product promotion, and public policy.  More information about SGMA membership, SGMA's Sports Research Partnership, and SGMA's National Health Through Fitness Day can be found at www.SGMA.com.

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