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SFIA Supports National PSA Campaign To Defeat Childhood Obesity

Date: 9/12/12

SILVER SPRING, MD – September 12, 2012 – The Sports & Fitness Industry Association (SFIA) is applauding the efforts of The President’s Council on Fitness, Sports and Nutrition (PCFSN) which has labeled this month as National Childhood Obesity Awareness Month. In support of its Physical Activity Outreach Initiative, the President’s Council is releasing a series of national television, radio, and print public service announcements that will educate and empower parents and caregivers about the importance of regular physical activity for their children. The PSAs also emphasize the positive and significant impact that regular physical activity can have on children’s academic performance in the classroom. The PSAs feature NFL Super Bowl-winning quarterback Drew Brees (New Orleans Saints) and 1996 U.S. Olympic gold-medal winning gymnast Dominique Dawes – both of whom serve as co-chairs of the President’s Council. The PSAs also help raise awareness of Health & Human Services’ Physical Activity Guidelines for Americans, which recommends that children get at least 60 minutes of activity per day. 

 
The different versions of the PSAs (TV, radio and print) can be seen on the Physical Activity Initiative page on www.fitness.gov
 
“This type of government outreach in support of physical activity only confirms the importance and value of SFIA’s annual lobby day each spring -- National Health Through Fitness Day -- when the sports industry gathers in Washington, DC to encourage congressional support for the PEP and PHIT legislation,” said Bill Sells, SFIA’s vice president of governmental relations.
 
The Carol M. White Physical Education Program (PEP) Bill funds a competitive grant program togive school districts and community based organizations resources to provide students with quality, innovative physical education. PEP is the only Federal funding dedicated to physical education. To date, nearly $800 million in PEP grants have been distributed across the country by the U.S. Department of Education.
 
The Personal Health Investment Today (PHIT) Act, if passed, would change current federal tax law to allow for the deduction or use of pre-tax dollars to cover expenses related to sports, fitness and other physical activities. Americans could invest up to $2,000 annually to reimburse physical activity costs using PHIT-designated contributions to existing pre-tax Medical Accounts. PHIT would only expand the eligible expenses. It would not increase contribution limits to these accounts.

 

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