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SFIA Q3 Pulse Report Shows Consumers and Industry Poised for Positive Movement Just in Time for Holidays

Date: 11/13/12

Consumer/Industry Trends for Sports & Fitness Industry Pointing Up

SILVER SPRING, MD – November 12, 2012 – According to data from the recently released SFIA Pulse Report, industry indicators reveal the sports and fitness industry in the U.S. is on stable ground and the future is optimistic.  In this edition of the Pulse Report, there is the first ever SFIA Holiday Shopping Outlook.  Data from the Sports and Fitness Confidence Index was combined with other retail oriented data to look at what we might expect from this season’s holiday shopping period.  

Each edition of the Pulse Report looks at current consumer and industry sentiment with respect to current and future behaviors– at the cash register and on the field of play.

In the current edition of ‘The Pulse,’ which analyzes third quarter activity in the U.S., there were many promising consumer findings:

  1. Positive Activity Trend.  The percentage of people who expect to be more active in the future has increased every quarter since the 4th quarter of 2011;
  2. Racial Demographic.  Among Hispanics, Caucasians, Asian-Americans, and African-Americans, a higher percentage of Hispanics are said to be more  likely to be more active in the next six months;
  3. Future Spending News.  15.6% of consumers plan to spend more on sporting goods equipment, sports apparel, and athletic footwear in the next six months, 23.2% of consumers plan to spend less on those three categories.
  4. Participation Impact on Spending.  In recent quarters, participation has been on the upswing, while spending intentions have been sluggish, which indicates a ‘pent up’ consumer demand.
    “One of key indicators that we follow in ‘The Pulse’ is spending on sporting goods equipment,” said Neil Schwartz of SFIA Research.  “Any increase or spike in anticipated participation is a good omen for spending for sporting goods equipment.”

In this edition of the Pulse Report, there is the first ever SFIA Holiday Shopping Outlook.  Data from the Sports and Fitness Confidence was combined with other retail oriented data to look at what we might extect from this season’s holiday shopping period. 

To order the current edition of ‘The Pulse,’ click here.  The report is available free of charge to SFIA members.  For non-members, the cost is $495.00.

On Tuesday, November 20 at 2:00 pm (Eastern), SFIA will present a webinar to learn about consumer purchase intentions for this year’s holiday season.  This first-ever ‘holiday shopping preview’ will be based on data from the Q3-2012 Pulse Report.  Click here for further details.

The Sports & Fitness Industry Association, the #1 source for sport and fitness research, is the leading global trade association of manufacturers, retailers, and marketers in the sports products industry. SFIA seeks to promote sports and fitness participation as well as industry vitality through research, thought leadership, public affairs, public policy, and member services. More information can be found at www.sfia.org.
 

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