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MAYFONK ATHLETIC introduces VERT for Everyone.

Date: 12/11/12

Ft. Lauderdale, FL (December 11, 2012) – Mayfonk, Inc. announced today the VERT, a performance measuring system featuring jump measurement stats.  VERT is a device worn near the waist of an athlete that measures every leap and transmits the data to a smart phone or tablet.  You can see all jump measurements immediately on the VERT device and simultaneously on any smart phone or tablet with the downloadable VERT SKILZ app or Volley VERT coach app.  Both apps provide social integration allowing athletes (and coaches) to analyze, challenge, compete, compare and share their skills.  What was traditionally available with special stationary equipment to determine jump measurement, can now be done anywhere, anytime in real-time.

The VERT device will be unveiled at the AVCA volleyball convention on December 13th and will appear in live action during an exhibition match showcasing the Volley VERT coach app mode for smart tablet devices.  The Volley VERT coach app was made specifically so that a coach can monitor all players in practice or during game matches.

“We are very excited about our first product VERT in the emerging sports and fitness digital industry” said Mayfonk founder Martin Matak.  “Our VERT device takes vertical leap measurements to a whole new level for all athletes in virtually every jump sport”.

Designed to be small and discreet, the VERT device is worn by an athlete and allows the user to know his or her vertical measurement right on the device via OLED, or wirelessly in real-time from the sideline via a smart phone or tablet. Using Bluetooth 4.0, the athlete’s performance results are displayed through the VERT SKILZ app on any smart phone or tablet. With the VERT SKILZ app, athletes (and coaches) can measure progress over time and compare themselves to other athletes -- including friends, competitors or even pros.

VERT SKILZ APP

“We are even more excited about our social VERT app for coaches, players and even the fans,” said Matak.

Why should athletes have all the fun? Spectators can follow an athlete’s performance as it happens on their smart device. “This clearly raises the bar for coaches, fans and parents,” says Matak. “Coaches can monitor the athlete’s performance, fans can follow their favorite players and parents can better enjoy their kids’ games…it’s fun for everyone!”

Mayfonk, Inc. is planning on releasing free updates and different modes for all vertical jump sports. VERT 1.0 is for any activity that involves jumping like basketball, volleyball or health & fitness such as jump rope.  Additional modes on the app will be released such as skateboard, BMX and cycle sports, football, track & field, etc.  If you want to know how high or how often you jumped – the VERT device will tell you in an instant.  Skateboarders will know their VERT on a ramp and freestyle BMX athletes will know their VERT on a bunny hop.  Whether the athlete’s objective is better fitness or performance, VERT’s feedback will have a more accurate measurement that was not previously available.

VERT TECHNICAL DATA

VERT is a wearable miniature inertial measurement unit (IMU), with a very high precision 3X gyroscope and high precision high rate 3X accelerometer.  VERT unit calculates motion in all direction using a built-in ARM Cortex M3.  The VERT unit has a proprietary algorithm that has over 53 simultaneous calculations to measure vertical height to within 96% accuracy.  VERT is smaller than a matchbox and can be worn or mounted virtually anywhere.  VERT has a built-in OLED display for instant display. VERT also has built-in Bluetooth 4.0, which communicates with proprietary VERT SKILZ app in iOS and Android device. VERT SKILZ app syncs with VERT and displays results in real-time.

The Mayfonk VERT unit will be available for preorder starting December 13th at mayfonk.com.

Mayfonk, Inc. is headquartered in Ft. Lauderdale, FL.   The company is focused on creating better experiences for sports that people love.  For more information visit Mayfonk Athletic on Facebook, follow us at https://twitter.com/Mayfonk or simply click http://www.mayfonk.com

Press Contact:

Michelle Russo

(954) 357-3665

info@mayfonk.com

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