As Post-Olympic Participation in Volleyball Grows, the SFIA Volleyball Council Comes Together to Plan for Sustaining this Growth
Beach/Sand Continues to Expand in Schools
Based off trends following the 2004 Athens and 2008 Beijing Olympic Games, many in the volleyball industry are expecting an increase in volleyball participation, particularly in court and beach volleyball due to increased exposure at the 2012 London games. Since the US achieved a great deal of success in volleyball, including gold and silver medals in Women's Beach and a silver medal in Women's Court, the industry turns its focus to keeping these new participants involved in the sport long term.
At the SFIA Volleyball Council meeting held in conjunction with the AVCA Convention in Louisville, KY on Thursday, December 13, 2012, brands, national governing bodies, and rules and standards bodies gathered to discuss the sport of volleyball and the opportunities and challenges it faces regarding future participation trends.
“The SFIA Volleyball Council provides a great deal of information for our organization as we make our living in the game of volleyball. This meeting helps provides direction for our company to highlight areas of potential growth and threats to our business,” said Ron Padilla, President of Park & Sun Sports.
Sand/beach volleyball continues to gain momentum on the collegiate level with 30 schools projected to offer programs in 2013. The goal for AVCA is to reach 40 programs in 2014 to be able to apply to the NCAA to officially sponsor a Sand/Beach Volleyball National Championship.
The SFIA Volleyball Council meeting was attended by 25 individuals representing 15 different organizations including AAU, Bison, Baden, Mizuno, Molten, NCAA, NFHS, Park & Sun Sports, Tachikara, USA Volleyball, US Youth Volleyball League, Volleyball Hall Of Fame and Wilson.
“By being able to gather our members in the volleyball industry together to talk about the current and future state of the game provides tremendous value to our members,” said Jonathan Michaels, SFIA’s Director, Membership and Business Development. “In only the second year of the group, the strong turnout indicates the industry is ready and willing to come together to discuss these major issues around volleyball participation. This better positions our members and the industry at large to plan for the future”