Promoting Sports & Fitness
Participation and Industry Vitality

SFIA Products and Services

Amy Latimer Joins Good Sports Board of Directors

Date: 5/15/13

TD Garden President brings sports industry expertise to nonprofit dedicated to providing sports equipment to disadvantaged youth

Boston (May 15, 2013) - TD Garden President Amy Latimer will join the Good Sports Board of Directors, applying years of experience and expertise in professional sports sales and marketing to the nonprofit's mission of getting more kids in the game. Good Sports provides athletic equipment to disadvantaged youth nationwide through partnerships with major sporting goods manufacturers, and has helped more than 500,000 children engage in a wide range of sports and fitness opportunities since 2003.
Latimer was named President of TD Garden in September of 2012; she had previously served as the TD Garden and Boston Bruins Senior Vice President of Sales & Marketing for six years, overseeing innovations in premium seating, ticketing, hospitality product development and sales, as well as the recent launch of the Boston Bruins Digital Entertainment Network (DEN). TD Garden is one of the world's top sports and entertainment venues, hosting more than 200 events and 3.5 million people annually.
Throughout her tenure at TD Garden, Latimer has overseen many of the arena's charitable endeavors. She currently serves as Executive Director of Garden Neighborhood Charities, the arena's philanthropic arm, which provides support to charitable organizations and programs making a positive impact in Greater Boston and brings live entertainment and sporting events to those in the community who may not have access to such fulfilling experiences.
A key player on the TD Garden team since joining the organization as Director of Marketing in 1995, Latimer is recognized for her leadership, impact and knowledge of the Boston market and the sports and arena industries. In 2011, Sports Business Journal named her a "Game Changer." She is a native of Ellicott City, Maryland, and studied political science at the University of Rhode Island, which she attended on a full basketball scholarship.
"Good Sports' donations of sports equipment and apparel allow thousands of kids across the country to play sports and get active every year," Latimer said. "Philanthropy and community service have always been important to me, throughout my career, and I'm honored to help this highly-effective organization get more kids on the field. As a mother and college athlete, I know all too well the value of sports and exercise in keeping kids healthy. I look forward to helping Good Sports increase its visibility, build its partnerships and outfit more kids."
Good Sports' 18-member Board of Directors includes diverse representatives from a wide array of industries, including the sports, financial and media fields. Ten years ago, CEO, Melissa Harper and COO, Christy Keswick - along with a team of founders - launched Good Sports on the simple premise that all kids deserve to play, and experience the vast health and social benefits of regular activity, regardless of where they live and family income. The organization recently marked a major milestone: equipping 500,000 kids with sports equipment. By partnering with sporting goods manufacturers, Good Sports has secured more than $8 million worth of equipment donations during the last decade.
Good Sports helps lay the foundation for healthy, active lifestyles by providing athletic equipment, footwear and apparel to disadvantaged young people nationwide. By partnering with sporting goods manufacturers, Good Sports gets crucial equipment to kids who need it most, getting them in the game. Since 2003, Good Sports has provided more than $8 million worth of equipment to 1,000 youth programs, impacting more than 500,000 kids.

Copyright © 2021 SFIA • All Rights Reserved

Subscribe to Our SFIA Weekly E-Mail List

Enter Your E-Mail Address:

No, thanks