Promoting Sports & Fitness
Participation and Industry Vitality

SFIA Products and Services


Date: 9/17/13

SILVER SPRING, MD – September 17, 2013 – The Sports & Fitness Industry Association is pleased to announce that registration for the inaugural SFIA Industry Leaders Summit has sold out. Two hundred executives from across the sports & fitness industry will gather for the event, September 25-26th, at the Four Seasons Hotel in Baltimore, Maryland. The Summit and the hotel have both reached maximum capacity. 

“Coming out of SFIA’s strategic planning process, we identified the need for thought leadership programs focused on executive-level management issues,” said Bob Puccini, SFIA Chairman of the Board (President; Mizuno USA). “I believe the SFIA Industry Leaders Summit will become the flagship event for global executives in our industry for many years to come. Selling out the inaugural event helps ensure that we are building that foundation.”
“Our plan was to create a unique forum featuring cutting edge subject matter to help industry executives lead their organizations into the next decade,” said SFIA President and CEO Tom Cove. “We’re pleased our industry’s leaders responded strongly to this vision.  We’re looking forward to delivering a first-class event for our attendees next week in Baltimore.”
The addition of Sarah Fields (President, Century Martial Arts) and Dusty McCoy (Chairman and CEO, Brunswick Corporation) to the Global Industry President/CEO Roundtable completes the full speaker roster for the 2013 event. Fields and McCoy join Scott Baxter (President Jeanswear Americas & Imagewear, VF Corp.) and Hugo Malan (President, Fitness Sporting Goods & Toys, Sears Holdings) on the panel which will be moderated by Tom Cove.
Sarah Fields, with over 15 years of experience in the sporting goods industry, took over as President of Century Martial Arts, a global company that provides products and services to martial artists, in 2011. 
Dusty McCoy has been Chairman and Chief Executive Officer of Brunswick Corporation since December 2005, having joined Brunswick in 1999 as Vice President, General Counsel and Corporate Secretary. 
The Global Industry President/CEO Roundtable is one of three panels that will be featured during the event, including a panel on examining the Relationship between Professional Sports and the Sports & Fitness Product Industry which includes Lisa Baird (CMO, USOC), Tim Brosnan (EVP, MLB), Eric Grubman (EVP, NFL), Brian Jennings (CMO, NHL), Sal LaRocca (EVP, NBA), and will be moderated by Jim Pisani (President, VF Licensed Sports Group). Rounding out the panels will be the Aspen Timeout session, which will be hosted by Aspen Institute Director of Sports & Society and ESPN Reporter Tom Farrey, who will discuss the keys to getting more people involved in sports and reducing the barriers to participation. The panel will feature Christine Brennan (USA Today Columnist), Ed Foster-Simeon (US Soccer Foundation President & CEO), Dan Jablonic (Washington Capitals) and Caitlin Morris (Nike, Sr. Director for North America, Access to Sport).
Along with the panel rosters being set, the confirmed keynote speakers include Ted Leonsis (Founder, Chairman and CEO, Monumental Sports & Entertainment), Kevin Plank (Founder and CEO, Under Armour), Hugh Hewitt (National Talk Show Host & Partner, Hewitt Wolensky McNulty & Hickson LLP), Jeffrey Rosensweig (Director of Global Perspectives, Emory University), Auret van Heerden (CEO, Fair Labor Association), Dan O’Connor (President & CEO, RetailNet Group), Joe Pellegrini (Co-Head Consumer & Retailer Group, Robert W. Baird & Co.) and Robert Reiss (Host of The CEO Show, Author of The Transformative CEO and Forbes Columnist).
Click Here to review the 2013 SFIA Industry Leaders Summit agenda.

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