Harbinger Partners with SMAK Strategies as PR Agency of Record
SMAK to Offer Integrated Brand Building Services Effective Immediately
Nov. 15, 2013 - BOULDER, Colo. -- Harbinger (http://harbingerfitness.com/), one of the nation’s leading brands for high quality, innovative weightlifting and conditioning gear, announced today a strategic partnership with SMAK Strategies. Effective immediately, SMAK will execute strategic consumer marketing campaigns to support the company’s aggressive growth initiatives in fitness with the launch of HumanX (http://humanxgear.com/), Harbinger’s new line of functional training gear, and the company’s exclusive sales/marketing/distribution partnership with premier natural full body wet wipes, Action Wipes.
This is the latest evolution in the growing relationship between SMAK and Harbinger. This past summer, the 25-year old company enlisted SMAK to create and manage a series of field-marketing campaigns for Action Wipes (http://actionwipes.com/). Known among cyclists, triathletes, endurance athletes and outdoors enthusiasts as the most effective shower alternative, Action Wipes signed an exclusive partnership agreement with Harbinger in February 2013 to help drive marketing, sales, product development, and retail distribution. The highly successful field-marketing campaigns include the Dirtbag Challenge at OADD at OR Summer 2013 Market and Demo Days at Fall 2013 Interbike.
“SMAK is elated to partner with Harbinger, a company that has been making a difference in the fitness world for two and a half decades”, said Maria Hennessey, founder of SMAK Strategies. “We look forward to executing unique marketing and public relations strategies that will connect more consumers to Harbinger’s established product line and generate buzz around the company’s newest endeavors: HumanX and Action Wipes.”
With 4 million+ Harbinger products sold annually in over 3,000 sporting goods stores, specialty fitness shops, gyms, and health clubs worldwide, the Harbinger brand has established credibility and loyalty among consumers everywhere. With HumanX, Harbinger is tapping into a new category that is quickly gaining popularity among fitness enthusiasts: functional training.
“Over the last decade, we’ve seen a shift in the fitness market from static strength to multidiscipline training,” said Chanin Cook, Director of Marketing for Harbinger. “Crossfit emerged. Gyms and clubs developed functional training group classes. We think this as an area of fitness that we can make a difference. We are extremely excited to have SMAK on board to continue propelling the new HumanX line and Action Wipes brand into the spotlight.”
Founded in 1988, Harbinger produces innovative, high-performance fitness gear including gloves, belts, straps, wraps, jump ropes, resistance cables, balance trainers and mats. Harbinger products, including Harbinger fitness, Action Wipes and the new HumanX line, can be found in gyms, health clubs, sporting goods and specialty fitness retailers worldwide. For more information, visit www.harbingerfitness.com. www.ActionWipes.com . www.HumanXgear.com .
About SMAK Strategies
SMAK is a team dedicated to brand building for select clients by providing full-service, customized Public Relations and Marketing services. Offering a high level of personalized service, SMAK integrates creative ideas and strategic planning to deliver exceptional, sustainable results. SMAK’s current roster of fitness and active lifestyle clients includes Terramar Sports, BackJoy, Skirt Sports, Bani Bands, MooMotion, EvoFit, and Venus de Miles. For more information, please visit www.smakstrategies.com
Contact Maria Hennessey