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Participation and Industry Vitality

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Fitness Participation Rates Continue to Rank among the Highest According to Latest SFIA Tracking the Fitness Movement Report

Date: 11/18/13

 SILVER SPRING, MD – November 18, 2013 – Fitness continues to top the list of 126 physical activities monitored by the SFIA, according to the 2013 SFIA Tracking the Fitness Movement Report. Fitness staples Walking for Fitness, Running/Jogging, and Treadmill participation topped the rankings in the most recent study.

“The fitness category’s array of varying activities contributes to high participation rates,” said VJ Mayor, SFIA’s Director of Communications & Research. “From individual activities such as Running/Jogging and Treadmill to group-based exercise like Yoga or Boot Camp-style cross-training, there’s something for everyone.”

The high rate of participation showed on the sales front as fitness equipment was a $4.7 billion (wholesale) industry last year, an increase of 4.7% from 2011. Home-use equipment sales saw a 3.5% increase from the year prior, while commercial-use equipment had an 8.5% increase.

The report also dives deeper into the demographics of inactive Americans. A majority, 54.6%, of inactives were female, while the 65+ age group had the highest percentage of overall inactives at 20.3%. Those who earned $25,000-$50,000 showed the highest rate of inactivity, 24.9%. Following in a close second were the $100,000+ incomes with an inactivity rate of 23.0%

“It appears the age-old factors of time and money are real challenges for inactive Americans,” said Mayor. “The lower-income inactives wish they had more money for activities while the higher-income inactives wish they had more time to participate.”

Along with information on fitness participation, equipment sales, and home vs. gym exercise, the Tracking the Fitness Movement Report provides insight on the behaviors of active and inactive Americans. For the 2013 report, insider interviews were conducted with former Precor CEO Paul Byrne, Tennis Industry Association’s (TIA) Cardio Tennis Manager Michelle Kraus, and Wexer Virtual CEO Rasmus Ingerslev.

Click here to download the 2013 SFIA Tracking the Fitness Movement Report.

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