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Sports Industry Alert: TV News Opportunity

Date: 7/15/08

Lights, Camera, Action! Do you want significant television news coverage for your new sports and/or fitness product? If so, then please join the Sporting Goods Manufacturers Association (SGMA) on a TV Satellite Media Tour (SMT). It will be held on Tuesday, June 10, 2008 – “live” from the SGMA Team Sports Show in Las Vegas, Nevada. During an SMT, SGMA will reach the general public through their local (and some national) television morning news programs (seen on ABC, CBS, NBC, FOX, Warner Brothers, and independent affiliates). The purpose of this SMT is to utilize the medium of television to communicate information about new sporting goods and fitness products. In this case, the theme will be “Innovative Sports and Fitness Products.” During an SMT, SGMA will coordinate “live” interviews (conducted via satellite) between SGMA industry spokesman Mike May and television news programs at local stations around the country. In each interview, there will be “live” product demonstrations – about 7 per interview. Each interview will be, on average, 3–5 minutes in length. As in past SMTs, approximately 18-25 “live” interviews will be conducted with each one showcasing all seven products on display that day. Some of the cities reached by past SMTs include Tampa, Orlando, Atlanta, Tallahassee, Birmingham, Huntsville, Baltimore, Richmond, Washington, D.C., Philadelphia, Indianapolis, Lexington, Louisville, Chicago, Cincinnati, Kansas City, Dallas, Houston, Denver, St. Louis, Phoenix, Tucson, San Diego, San Francisco, among others.

For an SMT to be successful, we must only showcase one product per category, so there can only be one treadmill, one tennis racquet, one basketball goal, etc.

There are four advantages of participating in an SMT with SGMA: 

  1. Companies/brands reach the consumer through an editorial format, i.e. local news;
  2. Consumers pay attention because it’s not a commercial;
  3. The role that SGMA plays as the presenting entity provides additional credibility to the entire segment;
  4. There’s interest in sports fitness in every city in the country, especially in the summer.

SGMA has a successful track record in producing SMTs, as the association has produced eight of them since January of 2003. Participation in this SMT is based on first-come, first-serve basis. There are only seven product exposure opportunities available in this SMT. SGMA expects this SMT will be seen by the general public in at least 18 television markets across the country. The charge to participate in this SMT is $8,000 and this media opportunity is only open to SGMA members.

For more information, please contact SGMA’s Mike May (mmay@sgma.com; 561.427.0657 (office); or 561.317.6111 (cell). The SMT registration deadline is: Tuesday, May 18, 2008.

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