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TRUE Hockey and Columbus Blue Jacket Prospect Oliver Bjorkstrand Announce Multi-Year Partnership

Date: 3/24/15

Memphis, TN – TRUE Hockey announced today an official partnership with Western Hockey League (WHL) Scoring Champion and Columbus Blue Jacket prospect Oliver Bjorkstrand. 

Through the multi-year partnership, Oliver will use TRUE hockey sticks and gloves and sit on the TRUE Players Advisory Board where he will have an active voice in providing feedback for new product lines.     

“Our goal at TRUE hockey is continued innovation and to bring high performance, transformational technologies to the stick and equipment market,” Jason Jenne, President and CEO of True Temper Sports said. “Adding players such as Oliver to our growing list of elite amateur and professional hockey players is further evidence that the innovation and investment we make into research and development is truly translating at the player level to performance and positive experience with our product. After a standout presence at the World Junior Championship and continued scoring prowess in the WHL, we have no doubt Oliver is destined for a long and successful career in the National Hockey League, and are very excited to have him as a TRUE player.”

Oliver completed an outstanding regular season with 118 points (63 goals) on his way to winning the WHL (Western Hockey League) Scoring Title despite having played 10 fewer games than the next closest player. His story book season included a standout performance at the World Junior Championships as well as a recent four goal performance against the Seattle Thunderbirds on March 6th, 2015.  He is a pure goal scorer with a nose for the net and is expected to help bolster the Blue Jackets offense in the coming years.

“I knew immediately that TRUE Hockey was the right choice for me. The innovation and expertise that goes in to creating TRUE products provides me with everything I need to perform on the ice”, Bjorkstrand said.

TRUE Hockey offers a full line of senior, intermediate, junior, youth and goalie sticks as well as gloves and accessories. For more information about TRUE Hockey products and where to purchase them, visit www.true-hockey.com. Become a fan on Facebook, Twitter and Instagram.


About TRUE Hockey:

True Temper’s Hockey Division was established with the mission to bring the company’s devotion to the highest quality materials, the strictest manufacturing processes and the best engineering minds to the ice.  For fourteen years, other hockey companies hired TRUE Hockey to design, engineer and manufacture over 2,000,000 sticks – sticks that showed up in the ends of countless NHL professionals and provided domination at every level of the game.


Following in the line with True Temper Sports, the world leader in golf shaft technology and the number one shaft on the PGA Tour for more than 70 years, TRUE Hockey is poised to continue providing the hockey industry with superior stick design and technology for many decades to come. With full control of the product, from R&D to distribution, TRUE Hockey is focused on one goal, devotion to the best in stick performance. For more information, visit www.true-hockey.com. 

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