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Hologram Industries Added to SFIA Silver Corporate Partner Roster

Date: 6/1/15

SILVER SPRING, MD – June 1, 2015 – The Sports & Fitness Industry Association (SFIA) is pleased to add HOLOGRAM INDUSTRIES (HI) to the association’s growing list of corporate partners. 

HOLOGRAM INDUSTRIES is a market-leader in physical and digital security solutions for authentication, product protection and product identification.  The company originally pioneered the use of optically variable devices in currency, passports and other high value documents overseas; however, through the recent acquisition of SecureMark Decal, the company is poised to command the North America brand protection market with the same technology platforms successfully deployed in high-security applications in more than 100 countries over the last 30 years.

The company’s predominant business model is to draw on one or more of four corporate platforms to create advantaged business unit positions that address customer needs.  By knitting together these common platforms, HI is able to provide fundamental competitive advantage for its customers world-wide. Further, shared world-class physical and digital security technology with shared manufacturing, customers, channels and global infrastructure creates a unique ability for HI to create customized holistic brand protection solutions for its North American clients and partners.

“The scourge of counterfeited consumer goods is a huge problem around the world and both hard & soft sporting goods consistently rank among the most highly impacted products.  Not only does the problem affect manufacturers financially, but fraudulent products can pose safety risks to users,” said Tom Cove, SFIA President and CEO. “While manufacturers and enforcement agencies are doing their best to combat the problem, our partnership with HOLOGRAM was forged to introduce SFIA members to the most innovative technologies and services available and support the delivery of authentic products into the hands of consumers,” added Cove.   

“HOLOGRAM INDUSTRIES is privileged to become a SFIA Silver Corporate Partner, said Rick Salomone,” Chief Executive Officer, North America, HOLOGRAM INDUSTRIES. “This new relationship will allow our team to further engage with the decision makers and key influencers around our common goal of eliminating the counterfeiting and diversion of hard and soft sporting goods. HOLOGRAM INDUSTRIES is looking forward to aligning our optical and digital resources together with SFIA members to stay one step ahead of this global problem,” concluded Salomone.

The SFIA Corporate Partner Program is a collaborative effort between SFIA and up to 15 corporate entities that have demonstrated a leadership role within the sports and fitness industry. The program creates a bridge between industry professionals and the companies most closely connected and committed to serving the sports and fitness industry. The monetary commitments made by these select Corporate Program Partners support the broad range of member services and professional development programs created, funded and offered by SFIA to its members. 

HOLOGRAM’s 3-year Silver Partnership will be highlighted at SFIA signature thought leadership events, including the 2015 SFIA Industry Leaders Summit that will take place September 9-10 at the Roosevelt Hotel New Orleans and the 2016 Litigation & Risk Management Summit next February.  HOLOGRAM INDUSTRIES will also serve as an industry expert for the SFIA Webinar Series. 

About Hologram Industries:  Headquartered in Paris, with a production facility in Connecticut to service clients throughout North America, HOLOGRAM INDUSTRIES is a leading global provider of visual & digital high security solutions.  The company’s range of brand and product solutions, including OPTOPROOF® and Optical Smart™ Labels, provide visual product authentication that is both easy to integrate into manufacturing processes and very resistant to counterfeiting. To learn more about HOLOGRAM INDUSTRIES, please visit www.hologram-industries.com.

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