Promoting Sports & Fitness
Participation and Industry Vitality

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SFIA Announces Promotions in Communications and Sales Departments

Date: 8/19/15

Silver Spring, MD - August 19, 2015 —The Sports & Fitness Industry Association (SFIA) is pleased to announce two new internal staff promotions within the business development and communications & research departments. Cameron Jacobs and John Peters have been promoted to new managing and directing roles to support SFIA’s four pillars and strategic plan.

Cameron Jacobs has been named Manager of Communications & Research for the association, after serving as SFIA’s Business Operations Manager and PHIT America’s Research & Social Media Manager. Jacobs will be responsible for media relations, press releases, social media, SFIA Weekly and working with SportsMarketingSurveys USA to head the research department in the Silver Spring office.

Following a successful year in increasing and retaining member companies, SFIA appointed John Peters to Director of Sales and Member Services. While continuing to lead the membership department and selling registrations to SFIA’s Thought Leadership events, under his new title, Peters will also oversee the growth of SFIA’s Sports Tech Marketplace at the 2016 CES.

Jacobs will report directly to Kathy Mejasich, VP of Business Development and Peters will report directly to Tom Cove, CEO & President.

ABOUT SFIA:  The Sports & Fitness Industry Association (SFIA), the #1 source for sport and fitness research, is the leading global trade association of manufacturers, retailers, and marketers in the sports products and fitness industry. SFIA seeks to promote sports and fitness participation as well as industry vitality through research, thought leadership, public affairs, industry affairs, and member services. For more information, please visit www.sfia.org.


CONTACT: Cameron Jacobs

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